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Knowledge and Insights

Dive deeper into various corporate innovation and venturing topics, available as downloadable PDFs.

Innovation Units

Venturing Programs

Startup Partnerships

Open Innovation

Governance & Ops

60 Corporate Incubators Shaping Our Future

11 Key Steps for Successful Startup Partnerships

50 Corporate Venture Examples

10 Key Decisions to Shape Your Corporate Incubator

25 Innovation Program Examples

Scaling corporate ventures: the foundations.

20 Corporate Intrapreneurship Program Examples

Discover 20 Corporate Spin-Off Examples

16 strategies for disruptive innovation.

The Corporate Venture Dilemma: Spin-Off vs Business Unit

8 essential actions to define your innovation strategy.

50+ Lean Validation Experiments

Build an Ecosystem That Drives Shared Value

20 sustainable corporate venture examples.

5 successful corporate startups examined.

When to Kill Your Venture

9 Corporate Ecosystem Examples

5 Failed Venture Studios, Examined

5 Venture Clienting Strategies Shaping Corporate Partnerships

Discover 16 Corporate Venture Studio Examples

The proven pitch deck template.

Discover the 7 venturing arm strategies

How top corporate entrepreneurs measure success.

7 strategies to future proof your business.

5 proven business models of recent years

25 Corporate incubators examples, examined.

Corporate Accelerator Examples: 10 Programs Driving Innovation

Joint-Venture Examples: Top 10 Partnerships & Lessons

10 Key Steps to Making Your Corporate Accelerator a Success

10 Must-Watch Innovation & Business Shows for Your Break

11 Proven Steps for Effective Corporate-Startup Collaboration (2025 Guide)

12 Books Every Corporate Innovator Should Read in 2023

3 signals your MVP is ready to become a startup

4 Examples of Successful Corporate Scaleups

Corporate Startup Sourcing: 5 Examples & Best Practices

5 steps to building a go-to-market strategy for your corporate MVP

5 Sustainable Corporate Ventures That are Making an Impact

5 tips to successfully scale your corporate venture.

5 Ways an Internal Team Can Boost Venture Portfolio Growth

6 Key Takeaways From Our Interview With Andrew Binns, Co-Author of Corporate Explorer

6 MVP Examples That Made These Brands Into Household Names

7 Corporate Venture Unit Strategies to Boost your Portfolio

8 Banking Corporate Ventures Leading the Way in Portfolio Diversification

Corporate Spin-Off Examples: 8 Models Powering Growth in 2025

8 Startup Scouting Techniques to Boost Your Corporate Venturing Strategy

9 Types of Corporate MVPs and Which is Best for You

Acquisition vs Alliance: 5 Criteria for Your Startup Strategy

Generative AI in Corporate Innovation: The Pros, Cons, and Untapped Potential

AI’s Game-Changing Role in Corporate-Startup Collaborations

BoortmaltX: Unlocking the future of malt through strategic partnerships

Business Model Hits and Misses: 5 Real-World Examples

Can corporations be sustainable and profitable at the same time? Yes, here’s how

Build a Corporate Incubator in 8 Months: 10-Step Blueprint

30 Archetypes for Disruptive Innovation: From Traditional to Emergent

How We Nurture Entrepreneurship in your Team

Our 3-Step Approach to Becoming a Carbon-Conscious Workplace

Data-Led Branding: How to Use Lean Experimentation to Create Next-Level Brands

Marcus by Goldman Sachs: From B2B Investments to Online Consumer Banking

Corporate Incubator Examples: 10 Programs Fueling Innovation

Corporate Venture Failures: 10 Lessons from High-Profile Flops

Innovation Failures: 13 Case Studies & How to Avoid Them

7 D2C corporate ventures that are transforming their industries

ABN AMRO’s New10: A fully digital approach to business lending

Amazon PillPack Case Study: Redefining the Pharmacy Experience

AstraZeneca’s BioVentureHub: A Catalyst for Science Innovation

How A 156-Year-Old Investment Firm Built 2019’s Best FinTech Mobile App: John Hancock’s Twine

Comcast’s Peacock: A winning SVOD business model for a saturated market.

Dive into the phygital entertainment world with The Park

DNB’s Vipps: Norway’s leading smart payments app.

Evidation Health: A New Way of Validating Healthcare Outcomes

GE Current: Transforming the way we use energy through digital innovation

Did you know that Google was behind the company that created Pokémon Go?

How Daimler Successfully Used Smart Car-Sharing

How Heineken disrupted the craft beer market without brewing a new drink

MassMutual Makes Life Insurance Cool Again with Haven Life

PepsiCo aims to reinvent the way people drink with a new beverage tailored to Millennials

PVH's Hatch: Re-Inventing the Value Chain for Fashion Retail

Rabobank’s SurePay: Making Online Payments Safer

Serial 1 Powered by Harley-Davidson: E-bikes made by an American motorcycle icon

Shopify’s “Shop”: Helping Local Retailers In The New Normal

Target: from internal startup to the second-largest department store retailer in the US

Wonolo, a Coca-Cola-backed startup, provides hundreds of jobs every day

Generative AI: Has the World Lost its Mind, or Found a New One?

How Corporate Venturing Can Help You Beat Uncertainty

5 Ways Corporate Spin-Offs Create Value (With Real-World Examples)

How to Attract and Engage Cutting-Edge Startups that Align with Your Corporate Vision

How to Build a Lean MVP Within a Corporate Environment

How to build a winning team setup to scale your corporate venture

How to Choose the Right Governance, Funding, and Legal Setup for a Successful Corporate Venture

How to create a marketing strategy for a corporate scaleup

How to Create a VC Community to Expand Your Portfolio

How to leverage dark funnels to future-proof your B2B marketing strategy

How to Market Your Corporate Venture Unit to Attract Top Startups

How to Set Up a Corporate Venturing Unit: 7 Tips for Success

7 Benefits of Corporate Incubation as an Innovation Strategy

Corporate Incubator Success: 10 Essential Steps

Volvo’s Innovation Lab: Driving mobility innovation through collaboration

BASF’s Chemovator: Turning bold ideas into thriving ventures

Capital One's The Lab: Exploring the Intersection of Emerging Technology and Finance

Innovation Bricks: A 5-Step Guide to Identifying and Prioritising New Value Spaces

Internal vs External Venture Units: How to Choose the Right Structure (2025 Guide)

Interview: Catarina Santos, Corporate Innovation Expert in Pharma

Corporate Venturing Advice From 4 Innovation Leaders

Lean Validation FAQs, Answered by a Pro

Interview: Lisa Besserman, Head of Program at Indeed’s Global Incubator

Joint Ventures Explained: Definition, Types & How to Execute

MVP vs corporate MVP: What’s the difference?

5 Lessons I Learned While Innovating with Corporates

6 Things I Learned While Launching a Corporate Startup in 1 year

Top 10 Books Every Successful Corporate Entrepreneur Should Read in 2019

Corporate Venturing: 16 Tools for Disruptive Innovation

5 Innovation Challenges Solved by Corporate Venturing

5 Key Signs It’s Time To Start Corporate Innovation Now

8 Essential building blocks for your corporate innovation strategy

8 Key steps to make your D2C venture a success.

5 books to awaken your inner creative genius

Corporate Incubator or Venture: How Should You Start Your Venturing Journey?

Common Corporate Venturing Challenges and Their Simple Solutions

Why Corporate Venturing is the Key to Speed Innovation

How to Get Your Company Ahead of the Startup Game

How to Validate Your D2C Venture in 6 Weeks

There’s no room for ego when building a corporate ecosystem.

Startup VS Corporate Startup: 5 big differences

The 4 Golden Rules of Corporate Venture Scaling

Is the D2C Business Model Right for You? Pros, Cons, and Real-World Examples

Why You Should Validate Your Venture Concept First and Build It Later

Corporate MVPs: The Comprehensive Guide

Lean Validation: The Fundamental Guide

Corporate Scaleups: The Complete Guide

Corporate Spin-offs: The Intrapreneur’s Guide

Open Innovation: The Definitive Guide

Startup Scouting: The Corporate Entrepreneurs' Guide

Corporate Venturing Metrics: The Practical Guide

Corporate Venture Building: The Ultimate Guide

Corporate Startup Incubators: The Expert Guide

Corporate-Led Startup Partnerships: The Essential Guide