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Knowledge and Insights

Dive deeper into various corporate innovation and venturing topics, available as downloadable PDFs.

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50+ Lean Validation Experiments

February 23, 2021

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Data-Led Branding: How to Use Lean Experimentation to Create Next-Level Brands

March 11, 2022

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Corporate Venture Failures: 10 Lessons from High-Profile Flops

March 7, 2021

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Innovation Failures: 13 Case Studies & How to Avoid Them

February 18, 2021

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Lean Validation FAQs, Answered by a Pro

February 19, 2021

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How to Validate Your D2C Venture in 6 Weeks

June 10, 2021

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Why You Should Validate Your Venture Concept First and Build It Later

February 18, 2021

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B2B vs B2C Venture Validation: Key Differences and Strategies

June 23, 2021

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The Ultimate Guide for Creating Your Customer Journey

February 17, 2021

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How to Validate Business Ideas Using Lean Experimentation

February 19, 2021

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Smoke Testing: 4 Steps to Validate Purchase Intent

February 18, 2021

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You’ve Run a Design Sprint, Now What? Time for a Validation Sprint.

February 18, 2021

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What is a Pilot Run, and How Can it Boost Venture Success?

April 27, 2023

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The AI Edge: How Generative AI Can Help Take User Validation Projects To The Next Level

February 27, 2024

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Case: How HSBC Used Experiments to Successfully Launch a Global Venture

May 27, 2024

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Case: How a Global Bank Validated a Joint Venture to Make Real Estate More Sustainable and Accessible

September 12, 2024