Knowledge hub
Validation
Proving demand before you build, and building only what the evidence supports.
Design and validate propositions
See how we test demand with our partners before a euro goes into build, inside new offerings.
9 Types of Corporate MVPs and Which is Best for You
Discover the different categories and types of corporate MVP and find out which model is best to test your new product or service.
Smoke Testing: 4 Steps to Validate Purchase Intent
Master smoke testing in four clear steps, confirm genuine buyer interest early, minimise risk, and optimise your messaging before you build anything.
ReadMVP vs corporate MVP: What’s the difference?
MVPs are used by both corporates and startups to test the product/market fit of new offerings. Find out how the process differs in each scenario.
ReadEarly Concept Validation – Venture Club Session Recap
Why corporate teams validate the wrong things first, and the gates, benchmarks and kill criteria that keep blessed ideas honest.
ReadAll in Validation
Where growth leaders think out loud.
A peer space for senior innovation leaders at the world's biggest consumer brands. Monthly sessions, no pitch.
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