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Knowledge and Insights

Dive deeper into various corporate innovation and venturing topics, available as downloadable PDFs.

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50+ Lean Validation Experiments

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Data-Led Branding: How to Use Lean Experimentation to Create Next-Level Brands

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Corporate Venture Failures: 10 Lessons from High-Profile Flops

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Innovation Failures: 13 Case Studies & How to Avoid Them

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Lean Validation FAQs, Answered by a Pro

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How to Validate Your D2C Venture in 6 Weeks

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Why You Should Validate Your Venture Concept First and Build It Later

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B2B vs B2C Venture Validation: Key Differences and Strategies

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The Ultimate Guide for Creating Your Customer Journey

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How to Validate Business Ideas Using Lean Experimentation

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Smoke Testing: 4 Steps to Validate Purchase Intent

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You’ve Run a Design Sprint, Now What? Time for a Validation Sprint.

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What is a Pilot Run, and How Can it Boost Venture Success?

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The AI Edge: How Generative AI Can Help Take User Validation Projects To The Next Level

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Case: How HSBC Used Experiments to Successfully Launch a Global Venture

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Case: How a Global Bank Validated a Joint Venture to Make Real Estate More Sustainable and Accessible