Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.

Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which we designed and ran the first two cohorts..

Designed and led the Accelerator Program connecting corporates with startups to develop and test POCs at Tomorrowland.

Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm; collaborating with startups in 3 areas: smart transport, sustainability, and vibrant community.

We spearheaded OLEUS's brand design and execution from its MVP brand (XTRACT), setting up its Shopify store, and implemented a full-scale go-to-market and OKR strategy.

Issviva is a comprehensive platform that offers tailor-made solutions to improve the experience for women during the menopause transition, combining a webshop, educational resources, and community support.

Validated a sustainable housing solution from 10 concepts, helping set up a joint venture within BNPPF’s real estate portfolio. HappyNest provides renters with a pathway to sustainable homeownership through a unique “rent now, buy later” financial model.

Developed a strategic framework that included a comprehensive market analysis and the first product mock-ups for user validation of a frictionless payment service.

Crafted its value proposition, operational framework, and business model.; spearheading the partnership between Telenet, Unit-T, Arval, Optimile, and BNPPF, ensuring alignment and buy-in.

Conceptualised and validated various concepts from its initial VP, a personalised box of pain relief products curated based on a survey, to its current iteration, developing an MVP, minimum viable brand, and D2C webshop.

Identified emerging trends and assisted in seizing opportunities within a new value proposition to extend OBI’s offering in home improvement.

Ideated and validated a D2C commercial strategy for a new device, global GTM strategy and strengthened the brand’s existing positioning.

Co-developed O.W.N from scratch, almost completely remotely; conceptualised new ventures, tested various propositions and branding with real customers, and built and launched a validated startup in the market.

Defined and developed Apollo, an annual intrapreneurship initiative within Telenet by providing added venture-building expertise to execute design sprints, validation exercises, and concept pitches.

Redefined customer journey and built an MVP with the goal to integrate into existing systems.

Performed venture audit reviewing features and propose new product extensions. The result was a high-fidelity prototype of the new Doccle, illustrating four new macro-features.

co-created VRTL from scratch together with Yondr. The process included everything from post-it to concept, developing a business case, validation, and launch. Bundl is also an investor in the startup.

Co-developed The Park from scratch, together with Telenet and 9.5 Ventures. From post-it to concept, developing a business case, hiring the team, and a full launch – within one year. We are on the board of advisors and assisting the scale-up phase.

Explored and defined BNP’s role in the mobility market by scouting and brokering their partnership with Optimile.

Worked closely with C-level management to build hsbcad 2.0. The process included: reshaping the commercial story and building a new website, automated marketing strategy, and the investor pitch. Ongoing business development support is being provided.

Explored different growth possibilities within the D2C business model to identify and take advantage of new and previously unidentified market opportunities.
Co-created Yondr from scratch and has had an active role in its development ever since. We are investors in the startup and follow-up through board meetings and occasional tracks.

Built and validated 8 propositions for traction and consumer adoption to reposition underperforming brands with existing portfolio.
Connected Telenet and Willemen to forge a strategic partnership in the flexible housing space, leveraging their unfair advantages.

Strategised and designed two new innovation engines to accelerate near-term growth beyond core.

Transformed P&G’s incubation structure by taking 4 BUs on a 16-week innovation journey resulting in concepts advancing into MVPs.

Co-invested in the venture with Nestlé and spearheaded its global launch: currently leading validation, marketing, branding, and final product development.

Designed and developed a next-gen e-learning platform for healthcare professionals.

Discovered and prioritised promising opportunities within the home management market.
Explored and validated new propositions in the home security market, leveraging qualitative and quantitive experiments.
Guided JLR's strategy redesign delivering an operating model for InMotion Venture Studio.

Rapidly tested 6 key touch-points in the customer journey for the versatile home market in various geographies.
Orchestrated a GTM strategy for new product offering, Intellimix.
Explored the value space by ideating and validating multiple concepts for the future of EV leasing and ownership.

Developed and validated a circular service concept, crafted a commercial story, and identified key customer segments.

Developed and launched a new kidswear subscription service, crafting its commercial story, operational structure, and supply chain process.

Defined new value spaces to venture into with deep connection to long-term group strategy.
Identified value spaces within a new market, resulting in 56 distinct concepts, with 2 validated as ready for MVP.

Evaluated the current "Up" offering and generated 5 new pilots with unique positioning and storylines to be tested in market.
Performed a venture assessment to spot and solve potential business risks, roadmap gaps, and missed opportunities before scaling.
Optimised and validated their commercial story and new sales materials.
Partnered various corporations together to ideate and validate a new ecosystem positioning and solution in the rapidly evolving energy industry.

Reinvented the subscription banking opportunities for private wealth clients, resulting in a modular system to grow customer needs.

Defined a landlord ecosystem tailored to wealth clients with real estate portfolios, using market deep dives and smoketests to refine the value proposition.

Redesigned the service journey for estate management, making it efficient and seamless for heirs and bank employees.

Partnered closely with BNP to define their overarching insurance strategy.

Discovered emerging initiatives in the Digital Skin Health space and strategised implementation, resulting in two launched venture which we helped validate and build.

Explored opportunity areas for partnerships within AXA’s existing mobility offering, and validated various concepts to be pursued.

Co-developed and launched an algorithm-powered D2C skincare solution from scratch. The Routinely app provides personalised guidance based on changing lifestyles and skin needs.

validated the concept, put together a team, co-built the MVP, and co-launched SafeSpot. We assisted Safespot in its scaling phase and facilitated its successful spin-in as a fully-functional business unit.




