From idea to branded business
New products, services, and business models: test with real customers early, iterate fast, and build only what the evidence supports. The goal: your new offering is already selling before it hits full market launch.
Sell before you restructure
Your new offering trades under our legal entity from day one: real customers, real revenue, and real learning. That gives your concept the speed and flexibility it needs to succeed.
How the Launchpad worksWhat we typically do in New Offerings
Start with one piece or run them all, in the order your project needs. Each one ends in evidence you can take to your leadership before the big money is spent.
You have a new growth mandate and a leadership team that wants new revenue, but nobody agrees where it should come from, and every team has a favourite idea. We map the opportunity spaces around your brand, size each one against real demand, and give you one clear call on where to go first.
What you take away- A ranked map of the opportunity spaces worth entering, each one sized.
- One clear where-to-play call, backed by expert and consumer interviews.
- The trends and needs that matter, agreed with your team in a ranking workshop.
You know which space to go after, but not yet what to sell in it or who will buy it first. We turn consumer insights into a product or service concept, shape it with the people who would actually buy it, and make it sharp enough to test.
What you take away- A problem definition that comes straight from interviews with real customers.
- A concept and value proposition, shaped in jobs-to-be-done mapping and concept sprints.
- A prototype you can put in front of the market.
The concept tested well in interviews, but your investment committee wants proof that people will pay, and surveys won’t convince them. We run a market test in weeks, with test shops and ads that look like a real brand, and let real buying behaviour decide.
What you take away- Live tests that look and sell like a real brand: smoke tests, fake door tests, landing pages, and pilots.
- Evidence of what people will pay, from people spending money.
- A go or no-go recommendation, with a board-ready summary of the evidence.
The concept tested well, but launching it internally means a new legal entity, IT approval, and months of procurement, and you have no team to run it. We put a minimum viable product live and selling within weeks, under our entity, with our team running it alongside yours.
What you take away- A working first version live in market, with product, operations, and channels running.
- Sales under our entity from day one, through the Bundl Launchpad.
- Weekly sprints that improve the offer based on live customer data.
Your new offering needs a name, a look, and a voice before it meets its first customer, but a full brand project would take longer than the test itself. We build a minimum viable brand, test the positioning in market without the parent brand name, and hand it over ready to scale.
What you take away- A name, identity, and voice, ready to go live.
- Positioning tested with real customers before you commit.
- A launch-ready brand kit that grows with the business.
The early results look good, but you still have to win the argument upstairs, and your investment committee funds numbers. We build the P&L from validated market data and write the case so your finance team can say yes.
What you take away- A P&L and unit economics built on validated market numbers, with nothing made up.
- A funding case your committee can sign off, ready for your next board date.
- Scale scenarios and milestones from first sale to what comes next.
Every project runs as one team with yours, led by a senior with 12+ years of experience. From day one you know the team, the weekly rhythm, and what we need from you.
See how we workInsights on new products, services, and business models
Have a new offering to prove?
Tell us where you are, and we’ll build the team to get you the proof.
Book a callFrom first customers to repeat sales
We run your go-to-market the way a founder-led brand does: own the funnel, spend where it pays back, and hand over a setup your own team can keep running. The goal: a growing business your commercial team is ready to take over.
Part of our fee depends on your results
Your leadership wants revenue from this launch. On most go-to-market work, part of our fee depends on the outcome, we co-invest where it fits, and both teams track the same weekly numbers.
How we launch and scale new offerings
Every brand sells differently, so we shape the work around your channels, your category, and where you are today. Start with one service or run them all. Each one is measured in sales, customers, and repeat rate, so you have numbers to take to your leadership.
Your new product is live, but sales are slow, and every team has a different view on which channel, price, and market should come first. Before you spend on acquisition, we build your go-to-market plan: the channel, the price, the competitor to beat, and what the first sale has to look like.
What you take away- A channel and pricing model, with the reasons it wins.
- A launch plan by market, with targets for each.
- A first-year forecast of volume, revenue, and spend, built bottom-up.
People like the product when they try it, but nobody can say in one line why they should buy it over what’s already on the shelf. We sharpen the positioning against the real alternative, write the story in your customers’ words, and make the assets your channels need.
What you take away- One positioning and message, tested with the people you want to buy.
- Campaign and content assets built for the channels you’re about to run.
- Product and packaging design for what customers hold, unbox, and share.
Your offering needs to sell online, but your corporate platforms weren’t built for a new brand, a subscription, or a test market. We build the store, subscription logic, payments, and data, then keep improving it based on what customers do once it’s live.
What you take away- A live storefront built to convert and measured from day one.
- Payments, subscriptions, CRM, and analytics, connected.
- A product roadmap ranked by revenue impact.
You’re spending on ads, but you can’t tell which channels pay back, and the reports are about clicks. We run acquisition as if the money were ours, because on most projects part of our fee depends on it. New creative and budget shifts every week, judged on what each customer costs.
What you take away- A channel mix that pays back, with budget moved weekly to what’s working.
- A steady flow of new creative, tested and dropped fast.
- One acquisition cost and payback dashboard your finance team accepts.
First orders are coming in, but too few customers come back, so every sale costs as much as the first. We design the lifecycle, the reasons to return, and the community around the brand, then prove it in the repeat rate.
What you take away- A CRM programme covering every touchpoint after the first order.
- Referral and community programmes that turn customers into your best sellers.
- Weekly tracking of repeat rate, lifetime value, and churn.
Demand is growing faster than your supply, fulfilment, or customer service can handle, and one good month could turn into a bad one. We set up suppliers, fulfilment, returns, and support so the operation keeps up with sales and is ready for your business unit to take over.
What you take away- Suppliers, fulfilment partner, and returns, set up and running.
- A customer support model with the tooling, tone, and service levels your brand can stand behind.
- One dashboard for stock, margin, and service levels.
Every project runs as one team with yours, led by a senior with 12+ years of experience. From day one you know the team, the weekly rhythm, and what we need from you.
See how we workReady to take your pilot to scale?
Tell us where your offering is today, and we’ll put together the team to get it selling.
Book a callFrom the right partner to live results
The capability you need often already exists, in a startup or in a company that shares your customer. We find it, set up a deal both sides will sign, and stay until the collaboration delivers. The goal: a partnership with results your leadership can see.
Start with the startups and partners we already know
Years of startup scouting leave a network behind: thousands of startups on file, a community of 400+ innovation leaders, and four European offices that keep it current. You start with introductions instead of a cold search.
Our ecosystem and startup collaboration services
Some of this is a one-off project and some of it runs all year. Start with one piece, such as a single venture client deal, and add more as the results come in.
Your leadership wants new growth, but building every capability in-house would take years, and your teams are already stretched. We map what you own against the market, work out which capabilities are faster to partner for than to build, and name the parts of the ecosystem worth your time. You get a build-or-partner case you can take to leadership.
What you take away- A map of the assets you own that partners would want.
- A build-or-partner call for each capability, with the reasons.
- A ranked list of where to look first.
You have seen long lists of startups before, and none of them led to anything. We agree the selection criteria with you first, search the ecosystem properly, and hand you a short list of startups that match what you can offer them. That shortens the step from scouting to a pilot.
What you take away- Selection criteria agreed up front, so the shortlist holds up internally.
- A shortlist of startups, sourced, screened, and scored against your assets.
- An approach plan: who to contact, in what order, and what to offer.
A startup has a solution your business could use, but procurement treats it like any other supplier and nothing moves for months. With the venture client model, your company becomes the startup’s first paying customer on a small, paid contract run inside your business. We set it up, run it with you, and give you a clear decision on whether to scale.
What you take away- A first purchase on a real contract, scoped small enough to move quickly.
- An internal sponsor with a budget and a success metric.
- A scale-or-stop decision based on what actually happened, ready to take to leadership.
Your pilots start with energy, then stall with no owner and no decision. Leadership asks what now, and nobody has an answer. We run each pilot to a gate: one question, a budget, a date, and a decision your organisation agrees to respect before it starts.
What you take away- A pilot design with the question, the metric, and the deadline agreed.
- Weekly coaching, with us between your teams and the startup, so the pilot keeps moving.
- A board-ready decision pack: what happened, what it costs to scale, and what we recommend.
Some of your best growth sits with a company that shares your customer but is not your competitor. Talks keep stalling on who owns what. We find the right partner, structure the deal as a partnership or a joint venture, and manage the execution.
What you take away- Partners matched on customer, assets, and ambition.
- A partnership model with governance, economics, and IP written down.
- One set of shared goals both boards recognise.
You want good startups to come to you, but founders have no clear reason to pick you over other corporates. We build your accelerator: the platform, the offer, and the rhythm that make your company the one founders want to work with.
What you take away- A programme and platform: brand, website, application flow, and materials.
- Cohorts run for you, from sourcing and pitching to selection and graduation.
- A steady pipeline of partnerships all year round.
Every project runs as one team with yours, led by a senior with 12+ years of experience. From day one you know the team, the weekly rhythm, and what we need from you.
See how we workRead more on open innovation and venture clienting
Looking for the right startup or partner?
Tell us what you need, and we will find the partners, set up the deal, and get you to a first result.
Book a callFrom new mandate to new revenue
You have a new growth mandate, a contested budget, and maybe no team yet. We design the innovation strategy, the unit, and the operating model that make growth beyond the core part of how your company works. The goal: new businesses every year, with no reliance on one lucky launch.
You don’t have to run innovation alone
Most people running innovation inside large consumer companies face the same problems, often as a team of one. Venture Club is where they compare notes, and everything we learn goes back into it.
See the Venture ClubHow we help you build and run an innovation unit
Start with the strategy, review the unit you already have, or hand us the whole programme. Each piece ends in something your leadership can sign off and your team keeps running.
You’ve been handed a growth mandate, often as a team of one, and every business unit has a different idea of what growth beyond the core means. Nobody owns the budget. We set the direction, define what success looks like, and get it signed off by the people who control the money.
What you take away- A clear direction for where you’ll grow beyond the core, and why.
- A portfolio of opportunities, sized and sequenced.
- A roadmap signed off by the people who hold the budget.
Your board approved a budget for new growth, but nobody agrees where it should sit, who it reports to, or how it gets funded after year one. We design the unit your executive committee can sign off: a corporate venture studio, an incubator, an accelerator, a CVC, or a mix, whichever fits your goals.
What you take away- Clear objectives for the unit, tied to your strategy.
- A place in the organisation: where it sits, who it reports to, and how it’s funded.
- A proposal ready for your executive committee.
You’re running a dozen innovation initiatives, several pilots are stuck, and when leadership asks what now, nobody can say which ones deserve next year’s budget. We score every initiative on the same criteria, show which to scale, fix, or kill, and tell you where the money should go.
What you take away- Every initiative scored on the same criteria.
- The underfunded opportunities worth backing harder.
- Next year’s roadmap and budget, with the reasoning to defend it.
Your people see opportunities every day, but there’s no route for their ideas to reach a budget. We build the intrapreneurship programme that brings those ideas out, coaches the teams properly, and ends in concepts worth funding.
What you take away- Validated concepts, coached from idea to a fundable case.
- A measurable lift in entrepreneurial culture.
- Teams who can run the next programme without us.
The growth you need sits outside your company, in startups you can’t find, assess, or back fast enough on your own. We design the corporate accelerator or venture capital arm, then run the cohorts and the deal flow.
What you take away- A programme or fund design: thesis, structure, economics, and governance.
- Deal flow sourced, screened, and prepared for your investment committee.
- Cohorts or a portfolio run end to end, with your team learning alongside.
You’re building an innovation team, maybe starting from one person, and you want to run innovation in-house. Classroom training won’t get you there. We train your people on live projects, hand over the playbooks, and step back as they take over.
What you take away- Playbooks with your methods, written down and usable.
- Training on live projects.
- Roles, rituals, and KPI reporting that keep working after we leave.
Every project runs as one team with yours, led by a senior with 12+ years of experience. From day one you know the team, the weekly rhythm, and what we need from you.
See how we workWe’ve studied hundreds of innovation units, so you start from what works
Building or resetting an innovation unit?
Tell us where you are: a new mandate, a unit to fix, or a programme to run. We'll put the right team on it.
Book a callFrom pilots to new offerings that scale
We use a curated and proven set of AI tools to find, test, and launch new offerings for consumer brands in weeks, and to build offers AI shopping agents can find and buy. The goal: proof in real sales with real customers and AI commerce agents.
Where we used AI with clients
AI-enhancedTwo innovation engines for growth beyond the core. AI made every packaging iteration and the ads that tested desirability.Read the case AI is changing how people buy and how brands launch new offerings
What we build with AI for innovation, R&D, and business units
How your customers buy
Your customers have started asking LLMs and AI shopping agents what to buy, and some even let the agent pay. An agent compares facts, price, and fit, so pack design and clever ads count for less. We design new offers for agentic commerce: what the offer promises, how it is priced and configured, and the product data that proves it. Then we test it with real consumers and agents.
What you take away- A new offer built for how AI agents choose: outcome, price, and claims they can check.
- Product data and content that AI agents can read and trust.
- Buying evidence from real consumers before you roll it out.
Your launch plan for a new offering covers retail, social, and search, but more shoppers now start in LLMs or AI assistants, and you cannot see whether your brand comes up. We plan and run go-to-market across the channels people use today, with answer engine optimisation (AEO) built in, and use generative AI to build test shops, ads, and pages in days. You see what sells before you scale.
What you take away- A channel plan for your new offering that puts AI assistants next to retail and social.
- Test shops, ads, and landing pages built with generative AI, live in days.
- Real buying signals in weeks, with the cost per customer for each channel.
Your new offering needs a brand, but a full brand project takes months and $$$, and nobody knows until launch whether customers would have picked it. Our brand designers are enhanced with AI to develop high fidelity looks and positioning routes in days, put them in front of the right audience, and build the one they choose in weeks.
What you take away- Proven brand positioning and visual routes before market launch.
- The winning route picked by real customers, with the data to show why.
- A launch-ready brand system designed to evolve from launch and beyond.
How you find and launch new offerings
The landscape is changing so rapidly that opportunity maps have to be live. We set up an AI radar on your category that reads launches, funding, social media, and reviews, and ranks the spaces with your team, every day. The radar keeps running after the project ends, so your next decision starts from today’s market.
What you take away- A ranked map of the spaces worth entering, sized against real demand.
- An always-on AI radar that keeps tracking your category for as long as you need it to.
- The trends and needs that matter, agreed with your team.
Your pipeline runs on a few big ideas a year, and each one takes months to test. We use our tailored AI-toolkit to create and screen concepts in days, then put the best in front of real consumers with test shops and smoke tests. AI widens the funnel allowing better buying behaviour data.
What you take away- A steady flow of concepts, generated, and screened by senior experts.
- Live market tests that show what people will pay for.
- A testing engine that keeps running with minimal maintenance.
Every week another AI startup claims to solve your problem, and your team cannot tell which ones are real. We agree with you what good looks like, use AI to scan the market, test the claims, and run small paid pilots with the ones that fit. You get a clear call on what to scale.
What you take away- A shortlist of AI startups, screened against what you can offer them.
- Claims tested in a small paid pilot inside your business.
- A scale-or-stop call based on what happened in the pilot.
Your innovation, R&D, and growth teams use AI on their own, but the way you find, test, and decide on new offerings still runs the old way. We redesign the process and the team around AI: the tools, agents, and skills at each step, the people who check them, and the rules for what AI decides and what people decide.
What you take away- AI built into each step, from scanning the market to the go or no-go call.
- AI agents, tools, and skills your team uses every day.
- Training on live projects, so it keeps working after we leave.
Every project runs as one team with yours, AI-enhanced and led by a senior with 12+ years of experience.
See how we workRead our thinking on AI and new offerings
Have an AI brief or a new offering to test?
Tell us where you are, and we will build the team to get you the proof.
Book a call



