Pairing corporates with startups to launch live pilots at Tomorrowland

Brussels Airport and Neurogreen AI smart bins at DreamVille, Tomorrowland 2024
A festival-goer dropping waste into an AI smart bin
Festival control room with the Outsight LiDAR crowd map projected on the wall
A laptop running the LiDAR crowd dashboard in the control room
Social post: we're live, proof of concepts take centre stage, over the Tomorrowland main stage
Social post: immersive experiences proof of concept in action with Scenery and d&b
The challenge

How can an innovation ecosystem pair corporates with promising startups and prove new technology actually works, live, at one of the world's biggest festivals?

The outcome

3 live proof-of-concepts tested at Tomorrowland 2024, plus a repeatable program model ready to run again for a new cohort of corporates and startups.

3innovative projects (POC) with 3 corporates
How we got there

Design the program

Designed and led the entertainmentLAB program end to end, scoping the challenge areas.

Recruit the partners and match them with startups

Recruited and onboarded 3 corporate partners. Ran a scouting funnel to match corporate partners with startups.

Launch live at Tomorrowland

Facilitated each partnership through POC definition and legal agreement, taking all 3 proof-of-concepts live at Tomorrowland 2024, with a replicable model for future editions.

Let’s discuss how this would work for your growth.

Set up a 30-minute intro and pressure-test where your next growth could come from.

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