How we work

Built together,
with a founder’s mindset.

Your people and ours in one squad, AI in every step, and our own entity to sell through before yours is ready. Results every month, decisions in the week they come up.

15+years building ventures with brands
100+offerings taken to market
20M+consumers bought what we built
The team

Your people and ours, in one squad.

Every venture runs on a mixed team in three layers: a core that stays, a studio that flexes, and leadership from both sides.

The squad behind OLEUS, selling from day one.

Core teamVenture lead · Product lead
NN

A venture lead and a product lead who stay from the first insight to the first sale, so nothing restarts between validation and launch.

Flexible studioDesign and MVP · Data · Legal

Design, MVP build, data and legal, pulled in for the weeks the concept needs them and off the budget when it does not.

Active leadershipInnovation director · Bundl partner
N

Nestlé’s innovation director and a Bundl partner, in the room for every go or no-go on the way to market.

Routinely, live since 2021, with the same core team behind it.

Core teamGTM lead · Product lead · PM
BB

A go-to-market lead, a product lead and a PM who own the funnel week to week, from first customers to repeat sales.

Flexible studioPerformance · Design and dev

Performance marketing, design and development, scaled up for launches and campaigns and scaled down between them.

Active leadershipInnovation director · Bundl partner
B

Beiersdorf’s innovation director and a Bundl partner, deciding where to spend and where to stop.

Startup pilots inside Magnum, run by a mixed team on the ground.

Core teamPartnerships lead · BD lead · PM
M

A partnerships lead, a BD lead and a PM who source startups, set up pilots and keep them moving inside the business unit.

Flexible studioLegal · Data · Integration support

Legal, data and integration support, so a pilot can contract and connect without waiting on corporate processes.

Active leadershipSenior sponsor · Bundl partner
M

A senior sponsor at Magnum and a Bundl partner, choosing which pilots scale and which stop.

JLR’s venture unit, staffed by their people and ours.

Core teamInnovation lead · Unit lead
J

An innovation lead and a unit lead who run the pipeline: sourcing, selecting and steering ventures as a repeatable process.

Flexible studioPlaybooks · Brand · Data

Playbooks, brand and data, building the tools the unit keeps using after we step back.

Active leadershipLeadership sponsor · Bundl partner
J

JLR’s leadership sponsor and a Bundl partner, setting the mandate, the budget and the stage gates.

AI in the work

Real human talent. AI speed.

AI runs inside every step, from the first market scan to the copy on a live shop. Our people make the calls, AI carries the load in between. The tools we work with:

PerplexityBrandwatchTrendtrackerMidjourneyRecraftVizcomClaudeChatGPTVenturusAIOnePulseSynthetic UsersLeexiCrunchbaseBardeenLinkedInGraphy
Commercials

One team. One monthly budget.

You pay for the team by the month. No project fees, no change requests. How long you commit is up to you.

1month

Month by month

Full flexibility. Stop at the end of any month.

3months

Per quarter

The rhythm most live ventures settle into, at a better rate.

12months

Per year

For innovation units and multi-track partnerships, at our best rate.

Skin in the game, when it fits.

On the right venture we carry part of the risk with you. A reduced fee earned back against goals we agree, or equity in what we build together. It starts from the same monthly team.

NestléYondrGore
Rhythm

What a month looks like.

The same rhythm every month. Your leadership sees results monthly, and decisions get made in the week they come up.

Engagement
Week 1
Week 2
Week 3
Week 4
Day to day workOperations and marketing, running continuously
Data share-out1 hourMetrics and decisions, every Friday
Face to face workshop1 to 2 daysWith your leadershipIn person, from month two
Venture board1 hourWith your leadershipResults and strategic guidance
The Bundl Launchpad

An entity that moves before yours can.

Our own legal entity, temporary and reversible. It sells, tests and contracts months before your organisation could.

01Test

Run shop tests under an incognito entity, and an incognito brand when the concept must not trace back to you.

Essity · MonthliesA period care concept, tested as a real shop
02Sell

Trade through our entity before yours exists. Customers, payments and terms, all in our name.

Nestlé · OLEUS1,000 customers in the first 12 weeks
03Contract

Startups, suppliers and agencies sign with the Launchpad in days, not procurement cycles.

Magnum · Venture clientingStartup pilots contracted through the Launchpad
ThenDecide

With revenue and a team already live, you choose where the venture sits.

  • Fold back inMost ventures
  • Spin outAs a new company
  • StopWith the evidence

Let us get it in market.

Thirty minutes with Thomas Van Halewyck, CEO and founding partner, to work out where you actually are.