Investigate, launch, and scale in multiple markets.

A trail runner in a forest pulls an OLEUS Pre-Activity shot from her running vest
OLEUS Pre-Activity 2.0 box with two bottles on a white studio floor
The OLEUS Tame the distance tent at a lakeside race, with a runner taking a shot in front of the product display
The challenge

How can a global food and beverage corporation turn a promising in-house R&D pilot into a lovable, commercially viable brand ready to spin out and scale on its own?

The outcome

OLEUS: an independently operating brand with its own leadership team, live in market and selling to real, repeat customers.

5000+customers
1,2k+repeat purchases
How we got there

Assess the venture

Assessed the venture's existing IP and go-to-market fit inside Nestlé's internal accelerator.

Build the roadmap

Defined its direction and built a 3-staged roadmap to spin it out as an independent brand.

Co-invest and recruit

Co-invested in the venture and recruited its leadership.

Launch and grow

Led validation, branding, marketing, and final product development through to global launch, growing it to 5,000+ customers and 1,200+ repeat purchases.

Let’s discuss how this would work for your growth.

Set up a 30-minute intro and pressure-test where your next growth could come from.

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