Scaling Corporate Ventures: The Foundations
Scaling puts every earlier decision to the test, which is why so many ventures never get there and end up in the land of the living dead. This report sets out what has to be true first: the metrics, the four rules, and the team the venture now needs.
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68 pages · PDF and online- Why ventures stall before scaling, and what keeps them alive but going nowhere
- The metrics to pick, the stage to apply them at, and how to track them
- The leadership and team structure a venture needs once it stops being new
Most ventures do not fail at scaling. They never reach it.
They get stuck in the land of the living dead: funded enough to continue, validated too little to grow. A venture without a path is risky, and a venture without validation is expensive. Scaling puts every decision taken before it to the test.
The scale button does not create the foundations. It reveals whether you built them.
What has to be true before you scale.
Three foundations: the measurement that tells you where you are, the rules that keep the decision honest, and the team the venture now needs.
Know where the venture actually stands
- 1Select the crucial metricsThe few that decide anything
- 2Apply them by stageEarly metrics and growth metrics are not the same
- 3Track them on a dashboardVisible to the people making the call
- 4Ground them in a roadmapTied to a timeline, not to a quarter
Keep the decision honest under pressure
- 5Kill or pivot fasterOn data, before the money is gone
- 6Connect to strategy and assetsThe unfair advantage has to still apply
- 7Do not skip the pilotThe step everyone under pressure skips
- 8Time the integrationLeverage the parent at the right moment, not the first
Give the venture the people scaling needs
- 9Creation is not growthThe two stages need genuinely different skills
- 10Evolve the leadershipThe founder profile that got you here may not take you on
- 11Build a multi-team set-upThe venture on centre stage, support around it
Built for the moment before you scale.
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