Testing early customer-journey signals for a furniture range built for smaller living spaces, for IKEA, across two international markets.

The Arran venture's content platform on desktop beside two phones showing a digital home scan with a heat map and shop recommendations
Case slide on the Mobile Showroom experiment: social media ads lead to a landing page and a sign-up for showroom visits
Arran test landing page for Hong Kong: smart furniture advice based on your home layout and daily routines, explained in three steps
The challenge

How can a global furniture retailer redesign the way people discover, choose, and buy furniture for a completely new customer need, and prove it is desirable before investing in a full journey build?

The outcome

IKEA validated three of six customer journey touch-points across Hong Kong and Poland, with a pilot roadmap ready.

6key touch-points
10+experiments
2markets tested (Hong Kong, Poland)
How we got there

Map the journey

Mapped the journey from recognising a need to committing to a purchase.

Test six touch-points

Rapid-tested touch-points spanning property partnerships, mobile showrooms, and digital self-service, through 10+ experiments over a four-week sprint.

Let’s discuss how this would work for your growth.

Set up a 30-minute intro and pressure-test where your next growth could come from.

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