IKEA
Testing early customer-journey signals for a furniture range built for smaller living spaces, for IKEA, across two international markets.
The challenge
How can a global furniture retailer redesign the way people discover, choose, and buy furniture for a completely new customer need, and prove it is desirable before investing in a full journey build?
The outcome
IKEA validated three of six customer journey touch-points across Hong Kong and Poland, with a pilot roadmap ready.
6key touch-points
10+experiments
2markets tested (Hong Kong, Poland)
How we got there
Map the journey
Mapped the journey from recognising a need to committing to a purchase.
Test six touch-points
Rapid-tested touch-points spanning property partnerships, mobile showrooms, and digital self-service, through 10+ experiments over a four-week sprint.
Let’s discuss how this would work for your growth.
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