Co-developing a personalized skincare concept into a fully launched, standalone venture.
How can a personal care company move from a personalized skincare concept to a fully launched, standalone venture with business case, governance, and consumer proof to back it?
A live, branded D2C skincare venture: Routinely, with its own webpage, a 13-serum product catalog, and a go-to-market strategy ready to run on its own.
Validate the concept
Tested with 4,500+ consumers through in-depth interviews, questionnaires, and smoke tests across 8 key questions to shape the value proposition.
Build the business case
Structured the partnership, shareholder agreement, and management pre-selection needed to spin it off.
Design the go-to-market
Built the go-to-market strategy and webpage.
Launch Routinely
Took Routinely to launch in 2020 with 13 serums and 250+ active users in its first week.
Let’s discuss how this would work for your growth.
Set up a 30-minute intro and pressure-test where your next growth could come from.