Turning a critical look at the business into a clear set of innovation opportunities.

A player swinging in the Sparkx batting cage in front of the pitch simulator
Two players at the basketball game in front of a skyline mural
Visitors lying on VR flight rigs in the Sparkx core stability zone
Isometric cutaway render of the whole Sparkx park
The challenge

How can a leading sports retailer sharpen its positioning and find new ways to enrich the customer experience across stores and digital?

The outcome

A pre-launch risk assessment of Sparkx's business plan with roadmap gaps and blind spots flagged before opening.

50+sports covered
2023launch
40+employees
How we got there

Map the landscape

Facilitated workshops mapping the business model and customer journey against relevant industry trends.

Bring in outside perspective

Brought in an external expert from outside the sports industry to challenge assumptions.

Prioritise the challenges

Translated the findings into three prioritised innovation challenges.

Sketch early concepts

Paired each challenge with early concept sketches.

Let’s discuss how this would work for your growth.

Set up a 30-minute intro and pressure-test where your next growth could come from.

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