Reinventing premium kids' outerwear through a subscription service model. option 2: Turning ownership into usership for kids' outdoor wear.
The challenge
How can a premium outdoor brand test a subscription model for kids who outgrow jackets every season, without the cost and risk of building it all at once?
The outcome
A live, physical DTC jacket subscription MVP in Germany: branded storefront, e-commerce and rental tech stack, and the full operational backbone behind it (swaps, returns, dunning, warehousing, supply chain).
~200customers in 3 months
4.9average review rating
95%+retention beyond 3 months
How we got there
Size the opportunity
Sized the opportunity across Germany, the UK, and the US.
Validate the value proposition
Ran quantitative and qualitative smoke tests to validate demand.
Build brand, store front and rental stack
Designed the brand, the e-commerce experience, the rental tech stack including the end-to-end service covering swaps, returns, dunning, and warehousing.
Let’s discuss how this would work for your growth.
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