Conceptualised and validated various concepts from its initial VP, a personalised box of pain relief products curated based on a survey, to its current iteration, developing an MVP, minimum viable brand, and D2C webshop.
Issviva is a comprehensive platform that offers tailor-made solutions to improve the experience for women during the menopause transition, combining a webshop, educational resources, and community support.
Issviva
Co-developed and launched an algorithm-powered D2C skincare solution from scratch. The Routinely app provides personalised guidance based on changing lifestyles and skin needs.
Routinely
Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.
