An all-natural, holistic approach to menstrual care for the European market.

The Monthlies jar on a wooden tray beside a scoop of powder and a plant
A customer reading her personal Monthlies cycle report with the four menstrual phases
A customer on a video call with a Monthlies nutrition coach, her cycle plan on the laptop screen
Hands opening the Monthlies refill pouch beside a glass of water and a plant
The challenge

How can a menstrual health brand narrow a wide range of early concepts down to one product women actually want, and get it into the hands of real customers?

The outcome

A live D2C supplement brand, Monthlies: a validated single-powder product, its own branding and webshop, launched under a sandbox legal entity with a roadmap toward spin-out.

3countries tested (UK, Germany, Italy)
5MVPs tested down to 1 viable proposition
How we got there

Pivot the concept

Took Monthlies from its initial value proposition, a personalised box of pain relief products curated from a survey, to its current iteration, a daily menstrual care supplement.

Build the MVP

Conceptualised and validated 5 different solution directions, creating a minimum viable brand and launching the D2C webshop.

Run the operations

Worked with a business lead to tackle marketing, expert collaborations, development, and operations.

Let’s discuss how this would work for your growth.

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