Defining a corporate venture arm's strategy, structure, and narrative for public launch.
The challenge
How can an airport operator turn scattered innovation activity into a structured corporate venture arm, with the strategy, team, and public presence to actively scout and invest in startups?
The outcome
A fully defined corporate venture arm: Brussels Airport Ventures, with its strategy, operating model, pitching materials, and public website ready to start sourcing and investing in startups.
13key opportunities identified
2venture client tests
6venture invested
How we got there
Research the landscape
Ran market research and interviews, benchmarking peer hero cases.
Define the opportunity
Identified 13 key opportunities to define the venture arm's operating model, team structure, and three focus areas.
Build the launch materials & take it public
Built the strategy booklet, pitching materials, and external website.
Let’s discuss how this would work for your growth.
Set up a 30-minute intro and pressure-test where your next growth could come from.