Redefining a venture studio strategy and operating model.
The challenge
How can a luxury automaker revive a venture studio that once thrived, but has gone dormant while it focused on running its existing ventures?
The outcome
An operating playbook for InMotion Venture Studio: a redefined identity and scope, a 5-phase venture funnel from idea to spin-out, a governance model, and go/no-go decision criteria. A single operating system to relaunch and run ventures again.
5funnel phases, idea to spin-out
1studio operating model
6months to a scale-ready studio
How we got there
Scope and benchmark
Started with a scoping and benchmarking phase.
Redefine identity and scope
Designed a redefined identity and scope for the venture studio.
Build governance and funnel
Designed a governance structure connecting JLR, the studio, and individual projects, and a 5-phase funnel from idea to spin-out.
Let’s discuss how this would work for your growth.
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