Consumer goods
Validating a D2C model for GROHE’s SenseGuard offering in new markets with a link to insurers.
Client
Corporate Venture
Create a validated D2C model for GROHE’s SenseGuard offering, with a link to insurers.
Founded
2020
Headquarters
Dusseldorf
Entity
Corporate Startup
Smoke tests
3
Surveys
150
In-depth interviews
22
GROHE Sense and GROHE Guard are IoT devices that detect leaks, temperature changes, and water spillage in homes. They include an app that enables users to shut down any unwanted water flow in real-time from any location.
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Bundl experimented with the D2C model to boost sales for GROHE Sense and GROHE Guard in the U.S., Canada, Belgium, NL, Germany and Denmark. Three value propositions were tested in each market, and the top VPs are currently being executed.
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From validated VPs to growth strategy in 2 months
Value spaces deep dive
2 weeks
Value proposition validation
6 weeks
1 week
Value proposition ideation
Fully validated D2C sales, marketing and growth strategies to fuel expansion in North America.
1
User proposition validation
Via an extensive validation track, we experimented with 3 value propositions, executing the top-performing ones in each country tested.
2
Website redesign and launch
Via an extensive validation track, we experimented with 3 value propositions, executing the top-performing ones in each country tested.
3
Growth strategy
As a final deliverable, we devised growth strategies GROHE could use to scale successfully in Europe, the U.S. and Canada.
The scale of this project
Validating propositions in new markets
Corporate HQ
Validation markets
Latest project updates
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A new partner for SenseGuard.
Gothaer Group has partnered with SenseGuard to help its customers prevent water damage.
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