Repositioning an existing IoT venture to enter new consumer markets
How can an IoT water-safety product built for one market find a genuine consumer path to market, and prove it's worth taking to five more?
GROHE Sense & Guard spun out as an independent venture within 12 months, with 3 validated value propositions and a go-to-market plan now driving its expansion into new markets.
Test three offerings
Ran a value proposition sprint testing Sense, Guard, and a Sense Kit.
Run the smoke tests
Ran two smoke-test cycles reaching 4,913 website visitors, 150 survey respondents, and 16 in-depth interviews.
Track the full funnel
Validated target persona, commercial story, and go-to-market strategy from awareness to advocacy.
Close with a decision
Closed with a go/no-go pitch that led to the venture spinning out and scaling across 6 markets.
Let’s discuss how this would work for your growth.
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