Ideated and validated a D2C commercial strategy for a new device, global GTM strategy and strengthened the brand’s existing positioning.
Co-developed O.W.N from scratch, almost completely remotely; conceptualised new ventures, tested various propositions and branding with real customers, and built and launched a validated startup in the market.
O.W.N
Defined and developed Apollo, an annual intrapreneurship initiative within Telenet by providing added venture-building expertise to execute design sprints, validation exercises, and concept pitches.
Apollo
Performed venture audit reviewing features and propose new product extensions. The result was a high-fidelity prototype of the new Doccle, illustrating four new macro-features.
