Exploring Re-commerce as a new way of growing product lifetime value
How can a premium outdoor apparel brand know a resale and recertification concept is worth building, before investing in the operations to run it?
A validated resale and recertification concept for pre-owned jackets: a tested value proposition, commercial angle, ecosystem map, and MVP roadmap.
Run concept smoke tests
Designed and ran live smoke tests across buyer, seller, and resale-operator audiences in the US, UK, and Germany.
Validate through research
Layered in qualitative interviews and surveys to pressure-test desirability beyond click-through data.
Map the ecosystem
Mapped the full operational model, from seller intake and product certification through to logistics and resale platform partners.
Build the roadmap
Defined the commercial angle and built the MVP and pilot roadmap to take the concept from validated proposition to build.
Let’s discuss how this would work for your growth.
Set up a 30-minute intro and pressure-test where your next growth could come from.