Mapping and testing new renovation-support business models across five European markets, for Galp.

Subsidify landing page: finding and applying for renovation subsidies
RenoVerde landing page: making sustainable renovations easy
Subsidify social ad used in the live validation campaign
RenoVerde social ad used in the live validation campaign
The five concept landing pages tested across the markets
The challenge

How can an energy company create a desirable, viable business model that helps homeowners actually afford and follow through on sustainable renovations?

The outcome

Galp validated two business concepts out of 56 ideas, both ready to move into MVP.

56business ideas generated
9value spaces mapped
5markets tested
2concepts validated
How we got there

Map the market

Ran a market deep dive across the first few weeks of the process.

Generate and shortlist concepts

Facilitated a value proposition sprint to generate and shortlist concepts.

Validate two finalists

Tested both through live ad campaigns, landing pages, surveys, and interviews across multiple European markets.

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