Entertainment

A profitable VR entertainment venture built from scratch in one year

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Identifying new revenue streams geared towards the future of entertainment and aligned with Telenet's corporate vision.

Founded

2018

Headquarters

Belgium

Entity

Corporate venture

Venues launched to date

11

Customers in the first year

50K

Topline in the first year

1M

The Park is a free-roam virtual reality playground where people can explore different worlds through the wonders of VR with 7 locations.

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Bundl co-developed The Park from scratch, together with Telenet and 9.5 Ventures. From post-it to concept, developing a business case, hiring the team, and a full launch – within one year. We are on the board of advisors and assisting the scale-up phase.

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“One of the most important reasons why our collaboration was so successful is that Bundl seamlessly connects with our culture in terms of drive, flexibility, and motivation, so we never considered you external consultants, but simply as a part of our team.”

Erik Van den Enden

,

CFO at Telenet

From concept to launch in 1 year.

Concept ideation

2 months

Pre-seed funding pitch

3 days

Go-to-market launch

1 month

3 months

Concept and business case validation

3 days

USP refining

CEO recruited

A thriving, profitable entertainment venture built from scratch in 1 year.

1

Concept pitch

Within 2 months, we tackled the concept ideation, validation and pitch needed to unlock pre-seed funding.

2

MVP development

To create a USP that differentiates The Park in the market, we visited early-stage startups in the industry—gathering insights on hardware, venue setup, business cases, and user input.

3

Venture scaling

After recruiting CEO Philippe De Schutter, Bundl provided regular coaching sessions to improve The Park’s brand experience and develop a successful scale-up strategy.