Building the future of entertainment.

A player in a VR headset with controllers at the plywood I want to PLAY booth
Players in VR headsets with blasters in the arena in front of The Park mural
Campaign key visual: a player in a headset at a waterfall with floating rocks
The Park launch website on a laptop: Step out of reality and into the Park
The challenge

How can a large telecom operator build and launch an entirely new physical business, immersive VR venues, at startup speed, without corporate process slowing it down?

The outcome

The Park: an independently operating VR entertainment venture with 11 live venues.

11venues launched to date
50k+customers in the first year
How we got there

Validate the concept

Validated the concept and built the business case.

Win the capital round

Built the business case that won Telenet's first internal capital round.

Recruit and build

Recruited the CEO and startup team and built the venue, web, and app from a dedicated startup war room.

Grow the venture

Grew the venture to 11 venues and 50,000+ customers in its first year.

Let’s discuss how this would work for your growth.

Set up a 30-minute intro and pressure-test where your next growth could come from.

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