Validating a new DIY window film concept for 3M, through live incognito consumer testing across the US and Australia.

Flat lay on 3M red: the ComfortFilm product page on an iPad, a film roll, a squeegee and two film swatches
The ComfortFilm Extreme Heat plus Clear View product page with the window sizer and installation options
The challenge

How do you know whether it's actually worth pursuing before investing in developing a new product?

The outcome

3M came away with two validated propositions for its window film range, tested live with real consumers in the US and Australia.

2markets tested (USA and Australia)
2value propositions tested
2validation cycles run
How we got there

Build incognito campaigns across markets

Built incognito landing pages and ad campaigns for multiple concept variations across several markets to gather real consumer signal.

Map the decision journey

Used surveys and an interactive configurator to map the consumer decision journey.

Identify the winner

Identified the strongest concept, positioning, and audience profile.

Let’s discuss how this would work for your growth.

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