3M
Validating a new DIY window film concept for 3M, through live incognito consumer testing across the US and Australia.
The challenge
How do you know whether it's actually worth pursuing before investing in developing a new product?
The outcome
3M came away with two validated propositions for its window film range, tested live with real consumers in the US and Australia.
2markets tested (USA and Australia)
2value propositions tested
2validation cycles run
How we got there
Build incognito campaigns across markets
Built incognito landing pages and ad campaigns for multiple concept variations across several markets to gather real consumer signal.
Map the decision journey
Used surveys and an interactive configurator to map the consumer decision journey.
Identify the winner
Identified the strongest concept, positioning, and audience profile.
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