Designing and running a startup-inspired intrapreneurship program for Shell, converting foresight and trends into strategy-ready venturing pathways.

The challenge

How can an energy major explore bold, new-to-company ventures beyond its core business, and build the internal capability to keep doing it?

The outcome

Shell put four venture teams in front of leadership, with two concepts entering its innovation funnel.

4venture teams over 8 weeks
2concepts entering the innovation funnel
100+stakeholders at the final pitch
4.2/5program satisfaction
How we got there

Design the program

Built the five-phase, eight-week program architecture, from opportunity selection to pitch week, with stage-gated deliverables and fit criteria.

Coach the venture teams

Embedded venture coaches ran weekly plenaries, workshops, and coaching sessions, guiding teams through value space framing, expert validation, and business modelling.

Orchestrate the ecosystem

Structured the roles of champions, subject-matter experts, sponsors, and the pitch jury.

Take it to pitch day

Prepared and staged the final pitch to Shell's leadership jury, producing strategic pathways ready for stage-gate review.

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