HSBC
Designing an EV leasing customer journey and validating how HSBC could add real value in EV ownership.
The challenge
How can a bank find a credible way to add value in EV leasing and ownership, and turn that idea into a proposition concrete enough to win internal investment?
The outcome
HSBC validated an EV leasing proposition in three weeks, giving it the evidence to win internal investment.
250survey respondents
10qualitative leads
3weeks to a validated proposition
How we got there
Design the customer journey
Designed a customer journey for EV leasing onboarding.
Test without brand bias
Ran the test anonymously through Volt to avoid brand bias.
Validate in 3 weeks
Surveyed 250 respondents and validated the proposition in three weeks, giving HSBC the evidence to win internal investment.
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