Evolve from Egosystem to Ecosystem
An egosystem protects its own position and treats every relationship as zero sum. An ecosystem creates value between its members. The hard part is not the structure, it is the mindset, and this report gives you a canvas for making the shift concrete.
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44 pages · PDF and online- The mindset shift from protecting value to creating it with others
- A move from minimum viable product to minimum viable ecosystem, with the canvas
- An ecosystem strategy in three steps, and a value-sharing model that holds
By Arthur Le Boudec, Director, Customer Success & Strategy and Thomas Van Halewyck, CEO
Most companies build an egosystem and call it an ecosystem.
An egosystem is organised around maintaining and protecting the company's own position, with zero-sum views of everybody else in it. An ecosystem is a network of organisations, businesses and individuals creating value for one another. The difference is not the diagram. It is what you are willing to share.
The biggest obstacle to an ecosystem is rarely the partners. It is the mindset of the company convening it.
The shift, the strategy, and the set-up.
From a new definition of what viable means, through a three-step strategy, to the value-sharing model that keeps participants in.
Change what you are optimising for
- 1Egosystem to ecosystemFrom protecting your position to creating between positions
- 2MVP to MVEThe minimum viable ecosystem, not the minimum viable product
- 3The MVE canvasA tool to make the shift concrete
Know what you bring and what you still need
- 4Value propositionWhat you want to deliver to your customers
- 5Own assetsWhat you can actually put on the table
- 6Desired assetsThe capabilities you are missing, and who has them
Give participants a reason to stay in
- 7RolesWho does what inside the ecosystem
- 8ValuesWhat each participant is here for
- 9TermsWhat is agreed, and what is not
- 10Value exchangeTurning customer benefit into participant value
Built to run with partners in the room.
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