Venture Creation

Venture Validation

Invest in offerings people want to buy! Our validation support is powered by real customer data from tailored experiments performed on B2B, B2C or B2B2C venture concepts.

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Venture Validation

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Nothing beats quality data-driven validation.

Nobody understands customer needs and pain points better than the customer. Data-driven, lean validation enables you to partner with your target audience to create the best possible offering based on real feedback. We’ll use the most effective and objective validation techniques to test your product-market fit, price point and features. By the end, you’ll have the information you need to decide your next step: Build, pivot or kill.
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Stress-test your venture with 50+ validation techniques.

Get the qualitative and quantitative data you need to determine if your business case is profitable and market-ready. With over 50 lean experimentation techniques to choose from, we’ll create a tailored approach specific to your unique B2B, B2C or B2B2C venture.

Gain objective customer insights.

Get reliable customer feedback that either validates or contradicts your riskiest assumptions.

Reduce your costs and overall risk.

Early validation helps you avoid unnecessary long-term expenses by alerting you to any areas for improvement early on in the process.

Validate your new venture in a few weeks

Validate your new venture in a few weeks

We’ll use the latest lean experimentation techniques to validate your venture and make sure you have a solid target audience before you invest.

Assumption Mapping.

Map out your expectations and identify lean and efficient ways to validate them. We’ll test the venture’s desirability, feasibility, and viability, with a special focus on desirability. 


Validation Run.

We’ll run several online and offline experiments to learn more about your customer’s preferences, pain points and purchase intent (e.g. smart surveys, ads campaigns, functional landing pages, smoke tests, 1-on-1 interviews, etc.). 


Business Case Update.

We’ll use the gathered insights to re-assess and update the original pricing, buyer intent, and business model.


Seed Investment Pitch.

Use your findings to create a Corporate Leadership Pitch that unlocks the seed funding you need to build your Minimum Viable Product (MVP). 

,

6.85M

people targeted by our validation campaigns

17,000

people surveyed or interviewed to validate and improve our ventures

€13M

innovation investments unlocked with our validated ventures

Thomas Van Halewyck

Thomas

Managing Partner

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