Invest in offerings people want to buy! Our validation support is powered by real customer data from tailored experiments performed on B2B, B2C or B2B2C venture concepts.
Get the qualitative and quantitative data you need to determine if your business case is profitable and market-ready. With over 50 lean experimentation techniques to choose from, we’ll create a tailored approach specific to your unique B2B, B2C or B2B2C venture.
Get reliable customer feedback that either validates or contradicts your riskiest assumptions.
Early validation helps you avoid unnecessary long-term expenses by alerting you to any areas for improvement early on in the process.
We’ll use the latest lean experimentation techniques to validate your venture and make sure you have a solid target audience before you invest.
Map out your expectations and identify lean and efficient ways to validate them. We’ll test the venture’s desirability, feasibility, and viability, with a special focus on desirability.
We’ll run several online and offline experiments to learn more about your customer’s preferences, pain points and purchase intent (e.g. smart surveys, ads campaigns, functional landing pages, smoke tests, 1-on-1 interviews, etc.).
We’ll use the gathered insights to re-assess and update the original pricing, buyer intent, and business model.
Use your findings to create a Corporate Leadership Pitch that unlocks the seed funding you need to build your Minimum Viable Product (MVP).
people targeted by our validation campaigns
people surveyed or interviewed to validate and improve our ventures
innovation investments unlocked with our validated ventures