Venture Creation

Brand Validation

You’ve probably experienced the traditional branding process: slow, overly conceptual, perfectionist. It’s time for a change towards one that’s iterative, collaborative, data-led, and lean, which is what our branding process is rooted in. The branding elements developed and tested are inspired by and validated by your most valuable customers, all whilst maintaining a high level of creativity and strategic grounding.

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Brand Validation

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Branding loved by customers.

You’ve probably experienced the traditional branding process: slow, overly conceptual, perfectionist. It’s time for a change towards one that’s iterative, collaborative, data-led, and lean, which is what our branding process is rooted in. The branding elements developed and tested are inspired by and validated by your most valuable customers, all whilst maintaining a high level of creativity and strategic grounding.
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Customer driven.

Customer desirability is the main signal you’re searching for. Brand attributes and tone of voice are designed with your customers, and tested with your customers, to tap into their true motivations.

Growth driven.

Modern branding allows for an iterative and experimental approach. We support iterating and pivoting your brand to help you find growth. Ultimately, we are interested in growing your business, not our creative portfolio.

Data driven.

How do we de-risk the process? Through qualitative and quantitative validation. We stress-test a variety of brand prototypes with interviews and smoke tests to let real data lead the way.

(Re)positioning a brand only takes 3 steps.

(Re)positioning a brand only takes 3 steps.

No more fluffy strategy talk. Discover the new generation of brand development where rapid prototyping and real-world validation take over from lengthy and incoherent strategy documents.

Build 3-10 Minimum Viable Brands (MVB).

We compress the brand strategy to a minimum by crafting with you 3-10 Minimum Viable Brands — tangible representations of a brand that are good enough to test them. Less talking, more creating. And all of this in just a couple of weeks.

Validate the MVBs.

Let your customers and the 3-10 MVBs speak for themselves by validating them in real-world settings with smoke tests, advertising channels, interviews, and more.

From MVB to Brand.

Once the data is analysed and assumptions validated or not, our brand designers further refine and adapt the winning Minimum Viable Brand. Brand assets and validated guidelines can be created and a tight brief formulated for your internal or external brand team, with a clear direction for growth.

,

50

Minimum Viable Brands built so far

7

Venture Brand Validation tracks so far

1M

Impressions on our brand smoke tests

Thomas Brady

Thomas Brady

Head of Partnerships

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