25 Corporate Innovation Programs
Nearly three in four corporate innovation programmes are built for early-stage testing. Far fewer are built for the stage where a venture needs real integration. Twenty-five programmes here are broken down on the three choices that decide which one you are running.
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33 pages · PDF and online- Twenty-five corporate innovation programmes, compared on the same three dimensions
- The venturing activities each one actually runs, from incubation to venture client
- The horizon and venture stage each programme is built to serve
By Ritza Suazo, Innovation Analyst and Leyash Pillay, Head of Marketing
Most innovation programmes are built to test, not to scale.
Nearly three in four are set up for early-stage ventures, pilots and proofs. Far fewer are built for the point where a venture needs integration, budget and a home in the business, which is where most of the value is either realised or lost.
focus on early-stage ventures for testing and piloting
target growth-stage ventures for scaling and integration
run accelerator or incubator activity with funding and mentorship
years, the average age of a corporate innovation programme
Figures describe the twenty-five programmes analysed in this report.
The gap is rarely at the pilot. It is the handover nobody designed.
Twenty-five programmes, on three choices.
Each programme is broken down the same way, so you can place your own against them rather than read another list of names.
Know which mechanisms you are actually running
- 1IncubationBuilding ventures from the inside
- 2AccelerationPushing existing ventures faster
- 3Corporate venture capitalBacking rather than building
- 4Mergers and acquisitionsBuying the capability outright
- 5Venture clientBecoming an early customer instead
Know what you are aiming at, and by when
- 6Core, nought to two yearsImproving what the business already does
- 7Adjacent, two to five yearsWhere most programmes place their bets
- 8Transformational, five to tenMarkets the company is not in yet
Know which maturity you are set up to help
- 9Early stageTesting and piloting
- 10Growth stageScaling and integrating
- 11Late stageConsolidating what already works
Built to place your own programme.
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