50+ Lean validation experiments.

A complete guide on rapidly testing and proving your business ideas

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50+ Lean validation experiments.

What is it for?

Entrepreneurs and corporate intrapreneurs building ventures who are looking for ways to validate desirability, feasibility, viability and responsibility at various stages of venture development.


  • Receive guidance on how to map and prioritise assumptions to be tested.
  • Find out the details of 53 experiments across 21 criteria.
  • Get pro tips for each experiment from a seasoned entrepreneur.

What can you expect in this deck?

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Key learnings.

Speed and reliability

Data fidelity is, of course, necessary but can take time, which you may not have. It doesn’t have to be a trade-off– there are many experiments that offer both.

Outcome type

Each experiment is suitable for validating one or more of the following: desirability, feasibility, viability, and responsibility.

Relevant stages

An experiment may provide valid results in one stage but not another. These stages are highlighted for each: market, problem, solution, commercial.


Whilst many can be done for free, some will require investment to gain the right data. Each experiment has an average cost attached to it.

Data type

The experiments will either give you qualitative or quantitative data to drive the insights needed to adapt, pivot or kill the idea.


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