15 Winning Venture Clienting Case Studies
Venture clienting works because the corporation becomes an early customer rather than an investor. Fifteen partnerships here made that pay, and three barriers reliably kill the ones that do not. This report sets out both, case by case.
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42 pages · PDF and online- Fifteen venture client partnerships, worked from the operational problem to the rollout
- The three barriers that kill partnerships, each with the fix that clears it
- A way to track impact from pilot to scale, not just at the pilot
Most venture client partnerships die before procurement.
Not from a bad startup or a bad idea. They die because the programme is somebody's side project, because procurement is built for stability rather than speed, and because an integration lands on an IT roadmap eighteen months out, well past the startup's runway.
The technology is rarely what fails. The path from pilot to rollout is.
Fifteen cases, in four things a venture client is actually buying.
Every case is worked the same way: the corporate challenge, what the startup delivered, how it was deployed, and what happened after the pilot.
Take cost and friction out of what you already run
- 1Walmart × SymboticWarehouse automation at portfolio scale
- 2DHL × Locus RoboticsRobotics deployed across live operations
- 3PepsiCo × AuguryPredictive maintenance on the production line
Change what the customer meets, without rebuilding it yourself
- 4BMW × AirConsoleIn-car entertainment as a new surface
- 5Lufthansa × OttonomyAutonomous delivery in the terminal
- 6Unilever × OlapicCustomer content as brand content
- 7Novartis × BiofourmisCare monitored outside the clinic
Meet a commitment with technology that already exists
- 8H&M × CirculoseRecycled fibre into mainline product
- 9Stella McCartney × Bolt ThreadsMaterials built rather than farmed
- 10Porsche × CirculariseTraceability across the supply chain
- 11L'Oréal × GjosaWater taken out of the formula
Buy a capability the business does not have yet
- 12Adidas × CarbonAdditive manufacturing in production
- 13Delta × Misapplied SciencesPersonalised displays in a shared space
- 14IKEA × Ori LivingRobotic furniture for smaller homes
- 15Volkswagen × MobileyeAssisted-driving technology bought in, not built
Built to get past the pilot.
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