5 Proven Business Models of Recent Years
A business model is rarely what makes a venture work. Adapting it is. This report takes five models that have held up through a decade of upheaval and sets out what moves the needle in each, where they break, and how to test a change before you commit.
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38 pages · PDF and online- A clear read on which of the five models your venture is actually running
- The success and failure factors behind each, from companies that lived both
- A way to test a model change in the market before you commit to it
By Arthur Le Boudec, Director, Customer Success & Strategy and Bárbara Costa , Venture Architect
Proven models keep failing in new hands.
The five models in this report have each produced a company worth billions and a write-off, often in the same market and the same year. What separates them is not the model. It is the handful of conditions each one needs to hold.
The model is rarely the problem. Not knowing which lever moves it is.
Five models, and what it takes to run each one.
Every model is worked through the same way: how it makes money, the company that made it work, the one that did not, and the conditions that decided it.
Know which five still work, and how each makes money
- 1FreemiumA free tier that earns the upgrade
- 2CrowdsourcingA community that co-creates the portfolio
- 3Mass customisationPersonal products at production speed
- 4Peer-to-peerValue from resources you do not own
- 5Product as a serviceAccess sold instead of ownership
Turn the read into a change you can test
- 6Identify catalystsName what is forcing the model to change
- 7Revise the modelMap it, and follow the chain reaction
- 8Test in marketValidate the new model with real customers
Built to compare, not just read.
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Five models, twenty-five companies, and the success and failure factors behind each. Free, and in your inbox in a minute.
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