Corporate leaders, innovators and strategists looking for inspiration on how they can break into new markets by leveraging their corporate assets in search of new revenue.
Venturing as an innovation strategy is open to all industries and company type. From banking to skincare, B2B to B2C, this methodology is completely customisable.
Each corporation featured on this list realised the new potential of their existing assets once startup methodology was applied: talent, industry know-how, market data, supplier relationships, etc.
Experimentation with business models allows corporations to test new ways of reaching customers without any risk to their main brand operations.
The corporate ventures listed here hail from around the world, from emerging markets to technology-leading nations.
9 corporate ventures were founded off the back of the pandemic, whilst the remaining ventures survived and thrived offering viable options for future-proofed revenue streams.
Find out which battle-tested experiments to use and how to perform them to test and prove your business ideas.
Welcome to the smart home of 2025. We’ve created 7 easy categories to help you navigate the smart home industry.