50 Corporate Venture Examples
Every venture in this set was built by the corporation itself rather than bought, and almost all of them are digital. Fifty ventures, with the trends behind them and a country-by-country view of where corporate venturing is actually happening.
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62 pages · PDF and online- Fifty corporate ventures, built from scratch rather than acquired
- Seven trends behind them, from direct-to-consumer to democratised expertise
- Where they sit relative to the parent's core, and where in the world they are
By Ritza Suazo, Innovation Analyst and Leyash Pillay, Head of Marketing
Corporations are disrupting themselves from the inside out.
Not by buying a startup. Every venture here was built from scratch by the corporation, nine in ten on a digital-led business model, and most of them deliberately close to the parent's existing offering rather than far away from it.
were built from scratch by the corporation, not acquired
run on digital-led business models
of the fifty live close to the parent's core offering
years, the average age of a venture in the set
Figures describe the fifty ventures analysed in this report.
The pattern is not radical reinvention. It is corporations using what they already have, faster than their market expects.
Fifty ventures, and the seven moves behind them.
The same trends recur across industries: going direct, building a community, and putting expert capability in ordinary hands.
Own the relationship the middleman used to hold
- 1Going direct to consumerCutting the intermediary out of the value chain
- 2Backing the creatorReaching new customers through people who make things
- 3Building exclusive communitiesDepth of relationship rather than breadth of reach
- 4Digital assistanceA feedback loop across the whole journey
Make the existing capability reach further
- 5Simplifying through new channelsThe same offering, personalised and easier to buy
- 6Democratising expertiseWhat was specialist, at corporate scale
- 7Exploring adjacent futuresNew technology applied well outside the core
Built to find the pattern, not the logos.
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