We spearheaded OLEUS's brand design and execution from its MVP brand (XTRACT), setting up its Shopify store, and implemented a full-scale go-to-market and OKR strategy.
Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which we designed and ran the first two cohorts..
BoortmaltX
Food & Beverages
Co-invested in the venture with Nestlé and spearheaded its global launch: currently leading validation, marketing, branding, and final product development.
OLEUS
Food & Beverages
Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.
Zing
Banking