Lilly
Building a pilot e-learning tool for Lilly that measures doctors' product knowledge and surfaces gaps for sales teams.
The challenge
How can a pharmaceutical company turn medical education content into a way to actually measure what doctors know, and don't know, about its products?
The outcome
Lilly went from idea to a live pilot platform in eight weeks, tracking where doctors’ product knowledge falls short.
10+assumptions validated
1market tested (Germany)
8weeks from idea to MVP
How we got there
Validate the assumptions
Validated key assumptions before designing the platform.
Build the pilot platform
Designed, built, and tested a pilot e-learning platform featuring real clinical case walkthroughs presented by practising doctors.
Track doctor engagement
Tracked how doctors engage with each case, from diagnosis through treatment and outcomes.
Build the business case
Surfaced product knowledge gaps for sales teams and built the business case, taking the concept from idea to MVP in 8 weeks.
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