Shopper of Tomorrow Canvas
Learn about the four main shopper attitudes, and use these personas to identify new opportunities for your company.
Available for online collaboration with your team
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What is it for?
Start off by reading the shopper profiles in the center of the template.Examine the different customer attitudes we’ve listed for you and use them to map out the business challenges and opportunities linked to each. The idea is to use those insights to strengthen your retail strategy.
This exercise can help you:
- Analyze the initiatives of companies outside your industry (i.e. herobrands), so you can learn from them
- List the current challenges and opportunities in your company
- Find inspiration for your own initiatives through your research
What can you expect in this deck?
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How to use this.
Read
Start off by reading the shopper profiles in the center of the template.
Reach
Research some of the interesting strategies and initiatives from within your industry and expand to “hero” cases outside of your industry.
List
List the current challenges and opportunities in your business.
Analyze
Analyze your findings together with your team.