Define your strengths and weaknesses and identify your areas of opportunity as well as the threats. This will help you create a solid roadmap and enable you to more easily reach your goals.
A SWOT Analysis can help you:
Make sure you have defined a specific objective for your SWOT analysis.
Look into what others in your business, industry, and market are doing for inspiration.
List your strengths and weaknesses, threats, and opportunities.
Decide on the issues and opportunities you want to address.
Think about how to address the issues and opportunities you've prioritized