SWOT Analysis Canvas

Clearly define your strengths, weaknesses, threats and opportunities with this practical canvas.

Available for online collaboration with your team
Download now
SWOT canvas header

What is it for?

Define your strengths and weaknesses and identify your areas of opportunity as well as the threats. This will help you create a solid roadmap and enable you to more easily reach your goals.

A SWOT Analysis can help you:

  • Become more aware of your assets so you can leverage them later on
  • Identify the areas in your business or in your plan that need work
  • Take advantage of opportunities
  • Anticipate threats

What can you expect in this deck?

No items found.

How to use this.


Make sure you have defined a specific objective for your SWOT analysis.


Look into what others in your business, industry, and market are doing for inspiration.

Fill in the canvas

List your strengths and weaknesses, threats, and opportunities.


Decide on the issues and opportunities you want to address.

Start strategizing

Think about how to address the issues and opportunities you've prioritized