This set of canvases will help you find objective purchase intent from real-world audiences online using the ‘smoke test method’.
Do you want to learn about: different audiences, different pricing, or simply purchase intent?
Develop audience personas that will be used to target your advertising.
What do you want to validate and when will you consider them proven?
Decide on the variants you want to test regarding messaging, price, product offers, etc.
Use the second canvas to build your landing page.