Online Validation Canvas

Find objective purchase intent from a real-world audience by conducting digital validation experiments.

Available for online collaboration with your team
Online valiation header

What is it for?

This set of canvases will help you find objective purchase intent from real-world audiences online using the ‘smoke test method’.


  • Scope your experiment.
  • Build an effective landing page.
  • Outline the necessary decisions to be made.

What can you expect in this deck?

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How to use this.

Define the goal

Do you want to learn about: different audiences, different pricing, or simply purchase intent?

Identify target audiences

Develop audience personas that will be used to target your advertising.

Outline assumptions

What do you want to validate and when will you consider them proven?

Choose variant testing

Decide on the variants you want to test regarding messaging, price, product offers, etc.

Design and Build landing page

Use the second canvas to build your landing page.