Incubator Canvas

Map out a clear framework to make strategic decisions and shape your incubator.

Available for online collaboration with your team
Incubator canvas header

What is it for?

This canvas will help you outline and make strategic decisions that shape your corporate incubator.

This exercise can help you:

  • Find the strategic value of your incubator and set the right scope for it going forward.
  • Highlight and make the most crucial decisions for development and success.
  • Develop a clear framework for stakeholder discussions regarding key functions of the incubator.

What can you expect in this deck?

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How to use this.


Describe the main purpose of your incubator and set three clear targets that you want to achieve. Be critical about it as it will serve as the backbone for future decisions.


Indicate the core corporate objectives, and which will be prioritized. Also, choose how you hope to find bright minds to work on new ventures.


Define the range of your incubator by discussing how far you will move from the core business based on the market and products.


Think about how you will position the incubator in your company, where the budget will come from, and what freedoms and restrictions you will have.