Customer Journey Canvas

Get a sense of your customers' motivations - their needs and pain points, by mapping out a customer journey.

Available for online collaboration with your team
customer journey header

What is it for?

Focus on your customer experience so you can accurately map out their needs and pain points.

This exercise will give you a better idea of how to:

  • Identify customer needs and pain points
  • Pinpoint the joyful “WOW” moments in your customer journey
  • Turn customer “pains” into “pain relievers” or solutions that boost your “WOW” moments

What can you expect in this deck?

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How to use this.


Make a list of "customer personas" to be included in the workshop. Use them as a "lens" to examine your customer journey.

Print Posters

Use one poster for each step of your customer journey. Write down each steep on a separate poster.

Team up

During the workshop, focus on identifying customers needs and pain points, pinpointing the joyful "wow" moments in your customer journey and turning customer "pain" into "pain relievers".


After the workshop, rank your key takeaways (e.g. major pain points, improvements, etc.).