Take a new offering from idea to selling, with proof at every step.
We take your growth idea to market the way founders do: test with real customers early, spend in stages, and build only what the evidence supports. You end up with an offering that’s already selling, and the evidence to back the next step.
Sell before you restructure.
Your offering trades under our legal entity from day one, with real customers, real revenue and real learning, while your organisation decides what it should become.
How the Launchpad worksWhat we typically do in New Offerings.
Every project is shaped around where you are. These are the pieces we most often put together, in whatever order the work needs, and each one ends in a decision you can defend before the big money is spent.
Your leadership wants growth beyond the current range, but nobody agrees where it should come from, and every team has a favourite idea. We map the spaces around your brand, size each one against real demand, and give you one clear call on where to go first.
What you take away- A ranked map of the markets worth entering, each one sized.
- One clear where-to-play call, backed by expert and consumer interviews.
- The trends and needs that matter, agreed with your team in a ranking workshop.
You know which space to go after, but not yet what to sell in it or who will buy it first. We take the opportunity into the field, shape it with the people who would actually buy it, and turn it into a concept sharp enough to test.
What you take away- A problem definition that comes straight from interviews with real customers.
- A concept and value proposition, shaped in jobs-to-be-done mapping and concept sprints.
- A prototype you can put in front of the market.
The concept tested well in interviews, but your investment committee wants proof that people will pay before it commits budget. We put the concept in front of the market at small scale and let real buying behaviour decide whether it moves forward.
What you take away- Live tests with real baskets: smoke tests, landing pages and pilots.
- Evidence of what people will pay, from people spending money.
- A go or no-go recommendation that holds up in any boardroom.
The concept tested well, but launching it internally means a new legal entity, IT approval and months of procurement. We put a first version live and selling within weeks, under our entity, before you restructure anything.
What you take away- A working first version live in market, with product, operations and channels running.
- Sales under our entity from day one, through the Bundl Launchpad.
- Weekly sprints that improve the offer based on live customer data.
Your new offering needs a name, a look and a voice before it meets its first customer, but a full brand project would take longer than the test itself. We build a minimum viable brand, test the positioning in market, and hand it over ready to scale.
What you take away- A name, identity and voice, ready to go live.
- Positioning tested with real customers before you commit.
- A launch-ready brand kit that grows with the business.
The early results look good, but your investment committee funds numbers, and the business case isn’t yet written in the language your finance team trusts. We build the P&L from validated market data and frame the case so finance can say yes.
What you take away- A P&L and unit economics built on validated market numbers.
- A funding case your committee can sign off.
- Scale scenarios and milestones from first sale to what comes next.
Every project runs as one team with yours, led by a senior with 10+ years of experience.
See how we workHave an idea worth proving?
Tell us where you are, and we will build the team to get you the proof.
Book a callYour new offering is live. Now it has to sell, month after month.
You have something real in market. Now it needs channels, customers and a way to sell that repeats. We run growth the way a founder-led brand does: own the funnel, spend where it returns, and hand over a setup your own team can keep running.
We grow it like it’s ours.
On most go-to-market work, part of our fee depends on the outcome. We co-invest where it fits, and we look at the same weekly numbers you do.
What we typically do in Go-to-Market.
Every brand sells differently, so we shape the work around your channels, your category and where you are today. These are the things we most often do to get a new offering selling, and to keep it selling.
Your new offering is live, but sales are slow and everyone has a different view on which channel, which price and which market should come first. Before you spend on acquisition, we work out where it wins: the channel, the price, the competitor to beat, and what the first sale has to look like.
What you take away- A channel and pricing model, with the reasoning for why it wins.
- A launch plan sequenced by market, with the targets you’re aiming at.
- A first-year forecast of volume, revenue and spend, built bottom-up.
People like the product when they try it, but nobody can explain in one line why they should buy it. We sharpen the positioning against the real alternative, write the story in your customers’ words, and make the assets your channels need.
What you take away- One positioning and message, tested with the people you want to buy.
- Campaign and content assets built for the channels you’re about to run.
- Product and packaging design for what customers hold, unbox and share.
Your offering needs to take orders online, but your corporate platforms weren’t built for a new brand, a subscription or a test market. We build the store, subscription logic, payments and data, then keep improving it based on what customers do once it’s live.
What you take away- A live storefront built to convert and measured from day one.
- Payments, subscriptions, CRM and analytics, connected.
- A product roadmap ranked by revenue impact.
You’re spending on ads, but you can’t tell which channels pay back and the reports are about clicks. We run acquisition as if the money were ours, because on most of our projects part of it is: new creative and budget shifts every week, judged on what a customer costs.
What you take away- A channel mix that pays back, with budget moved weekly to what’s working.
- A steady flow of new creative, tested and dropped fast.
- One acquisition cost and payback dashboard your finance team accepts.
First orders are coming in, but too few customers come back, and every sale costs as much as the first one. We design the lifecycle, the reasons to return and the community around the brand, then prove it in the repeat rate.
What you take away- A CRM programme covering every touchpoint after the first order.
- Referral and community programmes that turn customers into your best sellers.
- Weekly tracking of repeat rate, lifetime value and churn.
Demand is growing faster than your supply, fulfilment or customer service can handle, and one good month could turn into a bad one. We set up suppliers, fulfilment, returns and support so the operation keeps up with sales.
What you take away- Suppliers, fulfilment partner and returns, set up and running.
- A customer support model with the tooling, tone and service levels your brand can stand behind.
- One dashboard for stock, margin and service levels.
Every project runs as one team with yours, led by a senior with 10+ years of experience.
See how we workHave an idea worth proving?
Tell us where you are, and we will build the team to get you the proof.
Book a callYou don’t have to build all of it yourself.
The capability you’re missing usually already exists, in a startup or in a company that isn’t your competitor. We find it, set up a deal both sides will sign, and stay involved until the collaboration produces something real.
We already know most of them.
Years of scouting leave a network behind: thousands of startups on file, a community of 400+ innovation leaders, and four European offices that keep it current.
What we typically do in Ecosystems.
Some of this is a one-off project and some of it runs all year. We shape it around what you’re trying to get from the ecosystem. These are the things we most often do.
You need new capabilities to grow, but building them in-house would take years and your teams are already stretched. We map your assets against the market, work out which capabilities are faster to borrow than to build, and name the parts of the ecosystem worth your time.
What you take away- A map of what you already own that a partner would want.
- A clear view of where partnering beats building, and why.
- A ranked list of the areas to go and look in.
You’ve seen long lists of startups before, and none of them led to anything. We agree the selection criteria with you first, work the ecosystem properly, and hand you a short list of companies that match what you can offer them.
What you take away- Selection criteria agreed up front, so the shortlist holds up.
- A shortlist of startups, sourced, screened and scored against your assets.
- A plan for how to approach them and what to offer.
A startup has a solution your business could use, but procurement treats it like any other supplier and nothing moves for months. We set up a small paid engagement, run it inside your business, and give you a clear decision on whether to scale it.
What you take away- A first purchase with a real contract, scoped small enough to move.
- An internal sponsor with a budget and a success metric.
- A scale-or-stop call based on what actually happened.
Your pilots start with energy, then stall halfway with no owner and no decision at the end. We run them with a gate: a defined question, budget and date, and a decision your organisation has agreed to respect in advance.
What you take away- A pilot design with the question, the metric and the deadline agreed.
- Weekly coaching, with us sitting between your teams and the startup.
- A decision pack: what happened, what it costs to scale, and what we recommend.
Some of your best growth sits with a company that shares your customer but isn’t your competitor, and talks keep stalling on who owns what. We find the right partner, structure a deal both sides will sign, and manage the execution.
What you take away- Corporate partners matched on customer, assets and ambition.
- A partnership model with governance, economics and IP written down.
- One set of shared goals both boards recognise.
You want good startups to come to you, but there’s no clear reason for them to pick you over other corporates. We build the platform, the offer and the rhythm that make your company somewhere founders want to work with.
What you take away- A programme and platform: brand, website, application flow and materials.
- Cohorts run for you, from sourcing and pitching to selection and graduation.
- A steady pipeline of partnerships all year round.
Every project runs as one team with yours, led by a senior with 10+ years of experience.
See how we workHave an idea worth proving?
Tell us where you are, and we will build the team to get you the proof.
Book a callGrowth that doesn’t depend on one lucky launch.
Most companies can launch one venture. Very few can do it again next year, and the year after that. We design the strategy, the unit and the operating model that make growth beyond the core part of how your organisation works.
We’ve studied hundreds of innovation units, so yours doesn’t learn the hard way.
Before we design a studio, an incubator or a programme, we look at what’s worked and failed elsewhere. Our reports are read by innovation leaders across the industry.
16 Corporate Venture Studio Examples
ReadReport5 Failed Venture Studios, Examined
ReadReport60 Corporate Incubators Shaping Our Future
ReadReport25 Corporate Innovation Programs
ReadReport20 Corporate Intrapreneurship Programs
ReadReport8 Essential Actions to Define Your Innovation Strategy in 2026
ReadWhat we typically do in Innovation Units.
Start with the strategy, fix the unit you already have, or hand us the whole programme. We shape the work around your organisation, and each piece ends in something your people keep.
Your company wants growth beyond the core, but every business unit has a different idea of what that means and nobody owns the budget. We set the direction, define what counts as success, and get it signed off by the people who control the money.
What you take away- A clear direction for where you’ll grow beyond the core, and why.
- A portfolio of opportunities, sized and sequenced.
- A roadmap signed off by your key stakeholders.
Your board approved a budget for new growth, but nobody agrees where it should sit, who it reports to, or how it gets funded after year one. We design the unit your executive committee can sign off: a studio, an incubator, an accelerator, a CVC or a mix, whichever fits your objectives.
What you take away- Clear objectives for the unit, tied to your strategy.
- A place in the organisation: where it sits, who it reports to, and how it’s funded.
- A proposal ready for your executive committee.
You’re running a dozen innovation initiatives, and nobody can say which ones deserve next year’s budget. We score every initiative on the same criteria and tell you where the money should go.
What you take away- Every initiative scored on the same criteria.
- The underfunded opportunities worth backing harder.
- A roadmap and budget for next year, with the reasoning.
Your people see opportunities every day, but there’s no route for their ideas to reach a budget. We build the programme that brings those ideas out, coaches the teams properly, and ends in concepts worth funding.
What you take away- Validated concepts, coached from idea to a fundable case.
- A measurable lift in entrepreneurial culture.
- Teams who can run the next programme without us.
The growth you need sits outside your company, in startups you can’t find, assess or back quickly enough on your own. We design the accelerator or corporate venture arm, then run the cohorts and the deal flow.
What you take away- A programme or fund design: thesis, structure, economics and governance.
- Deal flow sourced, screened and prepared for your investment committee.
- Cohorts or a portfolio run end to end, with your team learning alongside.
You want to run innovation in-house eventually, but your teams haven’t done it before, and classroom training won’t change that. We train your people on live projects, hand over the playbooks, and step back as they take over.
What you take away- Playbooks with your methods, written down and usable.
- Training on live projects.
- Roles, rituals and reporting that keep working after we leave.
Every project runs as one team with yours, led by a senior with 10+ years of experience.
See how we workDive into innovation unit insights.
#6 - Creating Ventures From Within w/ Dan Northover & Jasdeep Sawhney (JLR)
ListenPodcast#9 - Building and Scaling a $900M CVC w/ Dong-Su Kim (CEO of LG Tech Ventures)
ListenPodcast#14 - Scaling Venture Innovation in the AI Era w/ Jelena Joffe Weil (AWS)
ListenNobody does this alone.
The people running innovation inside large consumer companies mostly face the same problems. We built the room where they compare notes, and everything we learn goes back into it.
Have an idea worth proving?
Tell us where you are, and we will build the team to get you the proof.
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