Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which we designed and ran the first two cohorts..
We spearheaded OLEUS's brand design and execution from its MVP brand (XTRACT), setting up its Shopify store, and implemented a full-scale go-to-market and OKR strategy.
XTRACT to OLEUS
Food & Beverages
Co-invested in the venture with Nestlé and spearheaded its global launch: currently leading validation, marketing, branding, and final product development.
OLEUS
Food & Beverages
Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.
Zing
Banking