[Infographics] Generation Z: Your Customer of Tomorrow

We decided to look into what makes this market the way it is — what Gen Z wants, what they like, and what drives them away.

Your COT is your new CEO.

     

It’s the beginning of the year. While this actually just means that our planet survived another trip around the sun, some also see this as a moment for reflection. It’s an opportunity to start anew and set hopes high for the year to come. The fiscal year is completed and new possibilities are visible on the horizon.

So what’s on your menu? Maybe a brand new social media strategy, building a customer community, organising target group interviews — all in order to get your customer on board. As we all know, some far too well, loyalty isn’t built in a day. To be able to convince your customer means you must be able to understand him better than he understands himself.

That’s exactly what we want to tackle today. We decided to look into what makes this market the way it is — what Gen Z wants, what they like, and what drives them away from certain companies.

By providing you with the necessary insights on your customer of tomorrow in the infographic below, we believe you’ll have everything at hand to get a head start on your competitors in 2017.

The Undeniable Truth

Instead of going in-depth to what you can already see, let’s take look at some facts: by 2020, people born between 1995 and 2005, who fall under the Generation Z label , will account for around 40% of all consumers. So, three years from now, we’ll have to focus on the generation that’s fused with their smartphones, distrusts big corporations and doesn’t feel attracted to our traditional way of advertising.

Instead they prefer a personal, imperfect and human approach that meets their custom needs. Of course, it’s always important to adapt to your changing market. But just how important is Gen Z?

If you know that their average allowance is $16.90 a week, we can estimate that their total purchasing power will be upwards of $44 billion a year. If you factor in their persuasion power, their influence over family expenditures is worth $600 billion a year.

“Gen Z can truly be seen as an economic force to be reckoned with.”

Using the Poster

Feel free to use the provided infographic on Gen Z in whatever way makes sense for your needs. However, we do want to share a few starting questions with you, based on how we use this information to begin our projects:

Take a look at all of the information provided. How do these characteristics and expectations from your COT relate to your business? Which of them are left unanswered in the strategy of your company? How can you tackle this in the future?

As you can see below, our favourite tool of choice in these exercises are Post-its, sorted by colour and arranged around the poster by subject. An easy, hands-on idea generation tool.

Generation Z infographic

Learn more about your customer of tomorrow.

Get access to the only corporate venture database in the world

Looking for insights and inspiration for your next venture track? See who's changing the game and explore this ever-expanding database.

Keep reading.

How to set up a corporate venturing unit: 7 tips for success.

How to set up a corporate venturing unit: 7 tips for success.

Build a venturing unit that delivers true business value.

5 Assets Corporations Can Use To Master The Startup Game

5 Assets Corporations Can Use To Master The Startup Game

5 essential corporate advantages you can leverage to accelerate growth and innovate in a way that is more effective than any startup!

Why You Should Validate Your Venture Concept First and Build It Later

Why You Should Validate Your Venture Concept First and Build It Later

90% of Startups Fail, that sentence is pretty much a cliché at this point. The real question is: WHY do so many of them fail, and how can it be prevented?