Ritza joined the Bundl family in July 2019 as an Innovation Copywriter.
Writing is her superpower, but she’s also a wiz at research, editing, interviewing and turning large amounts of boring data into something you’ll enjoy reading. She has a degree in psychology and before joining Bundl, she worked in medical market research, compiling, analysing and writing about global healthcare trends and technologies.
When she's not writing, you can find Ritza cooking, trying to master the piano or walking her two crazy (but super cute) French bulldogs, Ginger and Pixie. She also loves to travel - anywhere warm, where you can snorkel, get fresh papaya, and watch the sunset on the beach, will do quite nicely.
What lean validation is, how it works in practice and how you can use it to de-risk the venture building process at every stage.
How Chemovator is helping BASF create a culture of innovation, engage employees and turn promising ideas into new revenue streams.
How Capital One’s The Lab is incubating, accelerating and investing in the startups that are paving the way for its future.
How Store N°8 is helping Walmart fuel innovation from within through its accelerated incubation model.
Validation is a critical part of building any venture, but actually finding the customers you need to validate a B2B product/service is a whole challenge on it's own.