Techniques
Detailed explanations on how to perform various tactics across the venturing landscape.
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Strategy
How to Validate Your D2C Venture in 6 Weeks
Validation is a critical component of business building, especially for D2C ventures; here's how to do it.
Techniques
Why Asking for Help is a Vital Skill For Both Intra- and Entrepreneurs
By having a more positive mindset regarding giving and receiving help, we'll create a culture where givers thrive, and we all win.
Interviews
Lean Validation FAQs, Answered by a Pro
How does lean validation work in practice? The head of our Amsterdam office, Jelmer Peerbolte, answers some FAQs on the topic.
Techniques
How to Validate Business Ideas Using Lean Experimentation
Read on to learn about the lean experimentation method and how to map your assumptions. Plus a bonus list of 50 experiments to choose from.
Techniques
How July built a better business with next-level user experience testing.
Customer research on steroids: the co-founders of July started an A/C delivery & installation service called “Don’t Be Hot” to understand customer needs.
Techniques
8 Essential D2C Tips to Accelerate Growth in 2021
Direct-to-Consumer (D2C) companies have cemented the model as a viable business strategy, and now the next generation is ready to take its spot in the limelight.
Strategy
Why You Should Validate Your Venture Concept First and Build It Later
90% of Startups Fail, that sentence is pretty much a cliché at this point. The real question is: WHY do so many of them fail, and how can it be prevented?
Techniques
You’ve Run a Design Sprint, Now What? Time for a Validation Sprint.
The goal of a Validation Sprint is to build a series of experiments that will confirm or reject the assumptions made about a product or service.
Techniques
Validating Purchase Intention in 4 Easy Steps: The Smoke Test
Smoke Tests enable you to get all the answers you need at a fraction of the cost.
Techniques
What is a design sprint and why are so many corporations using them?
“Design sprints” seem to be popping up everywhere these days.
