Detailed explanations on how to perform various tactics across the venturing landscape.
MVPs help corporates and startups test new offerings. We’ll guide you through the MVP process and highlight the differences you can expect in each environment.
Data-led branding leverages the power of customer feedback and lean validation to fuel brand creation. We’ve broken it all down into this step-by-step guide.
A step-by-step roadmap so you can build your own irresistible corporate venture pitch deck.
Validation is a critical part of building any venture, but actually finding the customers you need to validate a B2B product/service is a whole challenge on it's own.
Validation is a critical step in corporate venturing, find out the key differences between validating a B2B and B2C venture.
No matter where you are in the journey, following these steps will point your D2C venture in the right direction.
Validation is a critical component of business building, especially for D2C ventures; here's how to do it.
By having a more positive mindset regarding giving and receiving help, we'll create a culture where givers thrive, and we all win.
How does lean validation work in practice? The head of our Amsterdam office, Jelmer Peerbolte, answers some FAQs on the topic.
Read on to learn about the lean experimentation method and how to map your assumptions. Plus a bonus list of 50 experiments to choose from.
Customer research on steroids: the co-founders of July started an A/C delivery & installation service called “Don’t Be Hot” to understand customer needs.