Techniques
Detailed explanations on how to perform various tactics across the venturing landscape.
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Strategy
How to build a lean MVP within a corporate environment
MVPs help corporates and startups test new offerings. We’ll guide you through the MVP process and highlight the differences you can expect in each environment.
Strategy
Data-led branding: How to use lean experimentation to create next-level brands.
Data-led branding leverages the power of customer feedback and lean validation to fuel brand creation. We’ve broken it all down into this step-by-step guide.
Techniques
How to create a winning corporate venture pitch deck in 9 proven steps.
A step-by-step roadmap so you can build your own irresistible corporate venture pitch deck.
Techniques
5 tips to find and recruit B2B customers for concept validation
Validation is a critical part of building any venture, but actually finding the customers you need to validate a B2B product/service is a whole challenge on it's own.
Techniques
How is validating a B2B different from validating a B2C venture?
Validation is a critical step in corporate venturing, find out the key differences between validating a B2B and B2C venture.
Strategy
8 Key steps to make your D2C venture a success.
No matter where you are in the journey, following these steps will point your D2C venture in the right direction.
Strategy
How to validate your D2C venture in 6 weeks.
Validation is a critical component of business building, especially for D2C ventures; here's how to do it.
Techniques
Why asking for help is a vital skill for both intra- and entrepreneurs
By having a more positive mindset regarding giving and receiving help, we'll create a culture where givers thrive, and we all win.
Interviews
Lean Validation FAQs, answered by a pro.
How does lean validation work in practice? The head of our Amsterdam office, Jelmer Peerbolte, answers some FAQs on the topic.
Techniques
How to validate business ideas using lean experimentation.
Read on to learn about the lean experimentation method and how to map your assumptions. Plus a bonus list of 50 experiments to choose from.
