Examples

Real examples of corporations redefining business in their industry, their successes and failures.

Indigo’s RECO app: Connecting Book Lovers Everywhere Through the Magic of Words

Indigo’s RECO app: Connecting Book Lovers Everywhere Through the Magic of Words

Indigo is a Canadian based retailer of books, gifts, and electronics. The company operates under several banners including Indigospirit,

Danone’s Ayem: Using a “Test & Learn” Strategy to Identify Consumer Needs and Create New Products

Danone’s Ayem: Using a “Test & Learn” Strategy to Identify Consumer Needs and Create New Products

This is the story of how Ayem was created, a quick-and-easy breakfast bowl with healthy ingredients for the heart and mind.

A new parcel delivery service in the emerging sharing economy: Parcify by Bpost

A new parcel delivery service in the emerging sharing economy: Parcify by Bpost

Corporate startup of the week

Dive into the phygital entertainment world with The Park

Dive into the phygital entertainment world with The Park

The way we interact with and consume entertainment changes almost every day. The very notion of what entertainment even seems t...

Wonolo, a Coca-Cola-backed startup, provides hundreds of jobs every day

Wonolo, a Coca-Cola-backed startup, provides hundreds of jobs every day

Short for “Work. Now. Locally.”, Wonolo is an on-demand staffing platform that connects companies with a workforce network for short-term, last-minute jobs.

Adobe encourages creativity with free tools powered by AI

Adobe encourages creativity with free tools powered by AI

Corporate Startup of the Week

GE fights for a safer industrial inspection future with technology and its new startup Avitas Systems

GE fights for a safer industrial inspection future with technology and its new startup Avitas Systems

Avitas Systems is a new startup offering inspection solutions based on advanced robotics, artificial intelligence (AI) and deep-learning.

PepsiCo aims to reinvent the way people drink with a new beverage tailored to Millennials

PepsiCo aims to reinvent the way people drink with a new beverage tailored to Millennials

Based on current emerging technology and beverage trends, PepsiCo focused on five pillars that are highly valued by Millennials.

The low-risk alternative for down payments that is paving the way to a sustainable future.

The low-risk alternative for down payments that is paving the way to a sustainable future.

Corporate Startup of the Week

How Heineken disrupted the craft beer market without brewing a new drink

How Heineken disrupted the craft beer market without brewing a new drink

Merging the specialty beer trend with the rise of e-commerce, the corporation set out to create a digital platform that enables consumers to discover and buy beers from small breweries that don’t have the infrastructure to reach wider markets.

Target: from internal startup to the second-largest department store retailer in the US

Target: from internal startup to the second-largest department store retailer in the US

Corporate Startup of the Week

Did you know that Google was behind the company that created Pokémon Go?

Did you know that Google was behind the company that created Pokémon Go?

Corporate Startup Story of the Week