A business model for sustainability in the beer industry — Intrapreneur Stories #8

Featuring Jason Stamm, intrapreneur at AB InBev

Featuring Jason Stamm, intrapreneur at AB InBev

Jason Stamm joined AB InBev knowing that he would be embarking on a journey of disruptive intrapreneurship. He ended up advocating for sustainable innovation in the beer industry, giving the spent grains a new nutritious and delicious life in the form of Canvas fiber + protein shakes.

Backed by AB InBev’s ZX Ventures, this corporate venture is fighting one of the biggest forms of waste in the traditional brewing industry.

Jason takes us through his journey of discovery, investigation and stubbornness for creating a pioneering business model based on the lean startup methodology.

Do you want to share your story with the community, or do you have a question for the next intrapreneur? Send an e-mail to afonsor@bundl.com.

In the Interview:

  • Who’s Jason Stamm — 0:48
  • The first challenge within AbInBev — 2:24
  • From an idea to a full-fledged project — 03:46
  • Project Milestones — 05:11
  • Dealing with pre-conceptions during the Customer validation process — 06:26
  • Finding a market fit — 07:35
  • Funding & pitching process — 09:15
  • Stakeholder management & finding the balance between standard and disruptive processes within a company — 10:33
  • Getting the rest of the company on board with the project — 11:44
  • The power of corporate venturing for team-building and job gratification — 13:14
  • The uniqueness of the intrapreneur — 14:29
  • Intrapreneur VS Entrepreneur — 16:15

Stay up to date with the latest episodes!

Subscribe to our Youtube channel, or to the podcast on your favourite platform: Apple Podcasts, Spotify, Google Play, Anchor, Pocket Casts, Breaker, Castbox, RadioPublic, Soundcloud, Blubrry, Overcast, Stitcher, Podbean and Spreaker.

Get access to the only corporate venture database in the world

Looking for insights and inspiration for your next venture track? See who's changing the game and explore this ever-expanding database.

Keep reading.

Nike Adventure Club: How to validate and scale a new subscription service with style.

Nike Adventure Club: How to validate and scale a new subscription service with style.

Our corporate startup of the week is Nike's Adventure Club, a sneaker subscription for kids. A masterclass in how to validate and scale new business models.

Capital One's The Lab: Exploring the intersection of emerging technology and finance.

Capital One's The Lab: Exploring the intersection of emerging technology and finance.

How Capital One’s The Lab is incubating, accelerating and investing in the startups that are paving the way for its future.

Top 18 Books Every Corporate Innovator Should Read in 2022

Top 18 Books Every Corporate Innovator Should Read in 2022

A must-read book list for corporate innovators, touching on everything from growth marketing to corporate sustainability to venture scaling.