Skincare
Creating a personalised and planet-conscious D2C skincare brand.
The challenge
Create a D2C skincare brand that meets the changing needs of customers towards sustainability and personalisation
Our role
Bundl and Beiersdorf co-developed O.W.N from scratch, almost completely remotely. The task was to explore new value spaces in the skincare industry. Together, we conceptualised new ventures, tested various propositions and branding with real customers, and built and launched a validated startup in the market.
About the venture
A D2C skincare startup built for women looking for a sophisticated yet simplified skincare routine. O.W.N offers a small range of planet-conscious, personalised products with only the ingredients your skin needs.
The results
A new D2C skincare brand that is planet-conscious, personalised, and minimal.
Concept ideation and co-development
A growing number of customers want personalised solutions. Bundl helped ideate and develop the O.W.N concept to help Beiersdorf fill that market gap.
Customer journey design and validation
The website needed to be developed and tested, so we executed multiple validation experiments, including smoke testing and in-depth interviews.
Branding & content creation
Bundl helped create the branding, messaging, and blog content for the O.W.N website. Each decision was carefully made based on customer data gathered through lean experimentation.
Our methodology applied on this project
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