Bundl and Beiersdorf co-developed O.W.N from scratch, almost completely remotely. The task was to explore new value spaces in the skincare industry. Together, we conceptualised new ventures, tested various propositions and branding with real customers, and built and launched a validated startup in the market.
A D2C skincare startup built for women looking for a sophisticated yet simplified skincare routine. O.W.N offers a small range of planet-conscious, personalised products with only the ingredients your skin needs.
A growing number of customers want personalised solutions. Bundl helped ideate and develop the O.W.N concept to help Beiersdorf fill that market gap.
The website needed to be developed and tested, so we executed multiple validation experiments, including smoke testing and in-depth interviews.
Bundl helped create the branding, messaging, and blog content for the O.W.N website. Each decision was carefully made based on customer data gathered through lean experimentation.
Co-developing a new D2C skincare concept that meets emerging customer demands for minimalism, personalisation and sustainability.