5 Venture Clienting Strategies Shaping Corporate Partnerships
Accelerators and CVC are expensive ways to learn something small. Venture clienting replaces the equity stake with a purchase order: you buy the startup's solution and test it in real conditions. Five strategies here, each with a corporation that ran it.
Get the free report
40 pages · PDF and online- Five venture clienting strategies, each with a corporation that ran it end to end
- A five-step roadmap from finding the problem to adopting the solution
- Where venture clienting beats CVC and venture building, and where it does not
You do not have to invest in a startup to use one.
Corporate venture capital and venture building both work, and both carry cost and risk before anything is proven. Venture clienting takes the transactional route instead: the corporation becomes an early customer, the startup gets revenue and validation, and the test happens in real market conditions.
The question is not whether to invest in a startup. It is whether you would buy from one.
Five strategies, and the roadmap to run any of them.
Each strategy is a different relationship between the startup's solution and your business, and each comes with a corporation that has already done it.
Know which shape of venture clienting fits your problem
- 1Corporate internal adoptionBMW cut prototyping time by half with Voiceflow
- 2Product and service integrationBosch made urban mobility smarter with Teralytics
- 3White label integrationGreen Dot gave Uber drivers instant earnings access
- 4Customer-led integrationAlgama and Unilever brought new sustainable foods to market
- 5Startup as a corporate clientCash App grew past its own capabilities with Sutton Bank
Run it in five steps, from problem to adoption
- 6Problem discoveryChallenges internal teams cannot solve, ranked
- 7Programme preparationCriteria, KPIs, budget and timeline, agreed
- 8Startup sourcingA programme call, then selection and negotiation
- 9Pilot testingBuy it, run it, measure it against the KPIs
- 10Solution adoptionContinued use, licensing, or acquisition
Built to buy from a startup, not bet on one.
Get the report.
Five venture clienting strategies, five worked pairings, and the roadmap to run one. Free, and in your inbox in a minute.
Want help launching a venture client programme?Talk to Thomas
