7 ways sustainable ventures boost corporate revenue
Sustainability is usually budgeted as a cost line. Every venture in this report started as a commercial question instead: how to support existing revenue, how to sell access rather than product, how to get another life out of what has already been made.
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22 pages · PDF and online- Seven questions to put to your own business, each answered with a real venture
- Where the commercial case sits in a sustainability play, and where it does not
- Routes that use partners, ecosystems and government rather than internal budget
Sustainability is budgeted as a cost, and sold as a promise.
The ventures here did neither. Each began with a commercial question — how to support an existing revenue stream, how to shift from ownership to access, how to reuse what the business already handles — and the sustainability followed from the answer.
The opportunity is rarely in a new promise. It is usually in what your business already throws away.
Seven questions, seven ventures that answered them.
Three change what you sell. Four change who you build it with. Each comes with a venture that has already done it.
Find the revenue inside the current business
- 1Support existing revenueHelping homeowners cut energy use during construction
- 2Ownership to accessMobility sold as a service rather than a vehicle
- 3Extend the product lifecycleTaking clothes back, repairing them, reselling them
Reach further than your own budget does
- 4Run a circular acceleratorBringing external solutions into your own effort
- 5Build an ecosystemA consortium giving EV batteries a second life
- 6Partner with governmentTurning national waste streams into ingredients
- 7Rethink the resource pipelineA digital library of the materials inside buildings
Built to find the commercial question.
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