10 Hard-Won Truths About Running Internal Innovation Programs

AI made building easy. Getting a company and its people to actually innovate is still hard. These are the ten choices, learned running programs for some of the biggest corporates in the world, that decide which outcome you get.

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23 pages · 10 truths · 10-question checklist
Drawn from venture work with
ShellChanel
Why this report exists

AI made building easy. Innovating is still hard.

Anyone can prototype today. With AI, an employee with an idea can have a working demo in an afternoon. What AI has not closed are the other two gaps: whether the organisation will fund, sponsor and absorb what its people build, and whether those people have the skills and appetite to lead it.

That makes innovation programs more relevant in the age of AI, not less. They build the two kinds of readiness AI cannot.

What changes

Ten truths, in two phases.

Design sets the ceiling of what your program can achieve. Execution decides whether you reach it. Each truth comes with what to do about it.

Program Design

Set your program’s ceiling

  • 1WeightingChoose ventures or talent before you start
  • 2HorizonChoose exploit or explore, not both
  • 3CanvasMake every other design choice on purpose
  • 4JourneyTailor the five stages to your people
  • 5AIUse AI without losing judgment
Program Execution

Reach the ceiling you designed for

  • 6SourcingBuild the pipeline toward your weighting
  • 7PacingPlan for the pacing to break
  • 8CoachingGive teams room to struggle
  • 9GatesHold the line at every gate
  • 10LandingLand the winners after pitch day
Inside the report

Lessons from real programs, not theory.

10Truths, across design and execution
2Programs worked through, with Shell and CHANEL
15Design decisions mapped on one canvas
10Questions to answer before you launch
Pages from the report
Who it is for

Written for the people who run the program, and the ones who back it.

A program works when the people who design it and the people who absorb its output agree on what it is for.

Head of InnovationDesigns the program and owns what comes out of it.
Innovation Program LeadRuns the journey, the coaches and the gates.
HR and Talent LeaderUses the program to build the next generation of leaders.
Business Unit LeaderGives graduating ventures a place to land.
Executive SponsorSets the mandate and the funding behind it.

“What follows are our learnings designing and running innovation programs for some of the biggest corporates in the world: the choices that decide which outcome you get.”

Thomas Van Halewyck, CEO

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All ten truths, the Shell and CHANEL programs, and the ten questions to answer before you launch. Free, and in your inbox in a minute.

Planning your next innovation program?Talk to Thomas