Corporate Assets for Startups
Which corporate assets to put on the table for startup partners, told through a live asset-driven accelerator case.
Which corporate assets are worth putting on the table for a startup partner, and which ones cost you more than they buy?
Starting from the BoortmaltX accelerator case, members explored how to accelerate into new markets by identifying and opening up corporate assets and capabilities: what to offer startups, how to quantify the opportunity for the board, and how to incentivise commercial teams to support ventures outside their KPIs.
Five key insights
- 01Quantify the opportunity in the stakeholders' language
Market growth, vertical integration potential and customer reach make unfamiliar spaces legible.
- 02Partner for compliance in regulated markets
Startups that specialise in the target area carry the regulatory expertise you lack.
- 03Let startups keep their IP
Convertible loans instead of upfront commercial agreements build trust and smoother long-term collaboration.
- 04Give startups real access
A pitch path to the executive team plus staged funding beats vague promises of partnership.
- 05Incentivise the ground teams
Link venture support to existing KPIs, dedicated squads or autonomy for acquired entities.
Where to start on Monday
Map your assets and capabilities against your prioritised value spaces before scouting a single startup.
Design a staged funding package: an initial pilot investment with a defined multiple available on success.
Revisit your IP approach: if you demand ownership upfront, consider convertible structures instead.
Be in the room for the next one.
400+ senior innovation and growth leaders, a roundtable every month, and a recap like this one after each.
Invite-only and complimentary for senior leaders in corporate innovation and growth.